Google Tag Manager, Marketing Analytics Strategist

Job Description

Company Description

We help the world see new possibilities and inspire change for better tomorrows. Our analytic solutions bridge content, data, and analytics to help business, people, and society become stronger, more resilient, and sustainable.

Job Description

We’re looking for a Google Tag Manager, Marketing Analytics Strategist to join our digital marketing team. This role will focus on the performance of our digital channels, including analysis into digital media/pr, web, intranet, email, search, and social performance. The successful candidate will:

• Have proven analytical and technical skills, strong people skills, great attention to detail, solid organizational skills, and the drive to always learn and grow
• Be comfortable managing multiple projects simultaneously
• Be collaborative when working with data service and marketing teams

The position is based in New York (Jersey City, NJ) and reports to the Director of Marketing Analytics.

The day to day responsibilities of this role are:

• Manage our Google Analytics and Google Tag Manager (GTM) environments, processes, and architecture including:
  • Ensure the integrity and accuracy of our tagging environment
  • Lead our GA4 migration – audit analytics usage and metrics, including objects, tags, and reporting elements, as well as recommend fixes or enhancements
  • Develop custom analytics JavaScript to create events and triggers in Google Tag Manager
  • Maintain up-to-date technical specifications, SDRs, and any additional documentation to ensure accurate and comprehensive analytics tagging and reporting
  • Lead tagging projects from inception through completion including partnering with technical and non-technical stakeholders to build requirements, set up and implement, and quality control
• Analyze key website performance metrics and competitive trends, creating forecasts using operational and statistical models, directing queries and analyzing data base logs for reports, and make recommendations to align marketing with business objectives
• Analyze and report on a holistic set of KPIs and benchmarks for digital marketing channels in addition to the website, including but not limited to events, social, email, ads and campaigns
• Provide Google Analytics support for members of the team, including creating dashboards and providing training
• Regular communication with developers, product owners and business stakeholders to enable iterative improvements to tracking and reporting
• Work with manager and the data team to create related Power BI dashboards and reports

Qualifications

• BA or BS, preferably in a Business, Marketing, or analytical discipline required
• 5+ years of experience in industry and/or similar positions
• Professional Certification in Web Analytics highly desirable
• 2+ years of experience working with Google Analytics and Google Tag Manager
• Proficient understanding of cross-browser compatibility issues and workarounds
• Enhanced Ecommerce a plus
• Microsoft Office Suite required, strong skills in Excel a must; Google Data Studio, PowerBI, and ObservePoint or similar tool set a plus
• Strong written and verbal communication skills
• Ability to work quickly, efficiently multi-task and deliver commitments in a timely fashion
• Skills
  • Innovative and creative thinker: pioneer who embraces bold ideas
  • Team player: high EQ, low ego, resourceful, frugal; treats resources as their own
  • “Let’s go” attitude: optimist, contagious enthusiast, sees the upside
  • Accountability matters: drives for results as coach and team player; bias to outcomes
  • Exhibits aptitude: always learning and growing; constantly attempts new experiences
  • Adaptable: works quickly and nimbly; able and willing to wear multiple hats without hesitation; resilient
  • Grit: passionate, self-directed and motivated; demonstrates endurance

#LI-JB1

Additional Information

At the heart of what we do is help clients manage risk. Verisk (Nasdaq: VRSK) provides data and insights to our customers in insurance, energy and the financial services markets so they can make faster and more informed decisions.

Our global team uses AI, machine learning, automation, and other emerging technologies to collect and analyze billions of records. We provide advanced decision-support to prevent credit, lending, and cyber risks. In addition, we monitor and advise companies on complex global matters such as climate change, catastrophes, and geopolitical issues.

But why we do our work is what sets us apart. It stems from a commitment to making the world better, safer and stronger.

It’s the reason Verisk is part of the UN Global Compact sustainability initiative. It’s why we made a commitment to balancing 100 percent of our carbon emissions. It’s the aim of our “returnship” program for experienced professionals rejoining the workforce after time away. And, it’s what drives our annual Innovation Day, where we identify our next first-to-market innovations to solve our customers’ problems.

At its core, Verisk uses data to minimize risk and maximize value. But far bigger, is why we do what we do.

At Verisk you can build an exciting career with meaningful work; create positive and lasting impact on business; and find the support, coaching, and training you need to advance your career. We have received the Great Place to Work® Certification for the fifth consecutive year. We’ve been recognized by Forbes as a World’s Best Employer and a Best Employer for Women, testaments to our culture of engagement and the value we place on an inclusive and diverse workforce. Verisk’s Statement on Racial Equity and Diversity supports our commitment to these values and affecting positive and lasting change in the communities where we live and work.

Verisk Analytics is an equal opportunity employer.

All members of the Verisk Analytics family of companies are equal opportunity employers. We consider all qualified applicants for employment without regard to race, religion, color, national origin, citizenship, sex, gender identity and/or expression, sexual orientation, veteran's status, age or disability.

http://www.verisk.com/careers.html

Unsolicited resumes sent to Verisk, including unsolicited resumes sent to a Verisk business mailing address, fax machine or email address, or directly to Verisk employees, will be considered Verisk property. Verisk will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.

Consumer Privacy Notice

At Verisk, the health and safety of our people is our number one priority. Effective November 15, 2021, and subject to applicable law, all prospective hires for office based roles or roles that support any of our businesses’ government contracts will be required to demonstrate that they are fully vaccinated against COVID-19 by their start date, or qualify for a legally-required medical or religious accommodation to this vaccination requirement, as a condition of employment. Hired candidates who do not demonstrate that they are fully vaccinated against COVID-19 by their start date, and who have not been approved for a legally-required medical or religious accommodation will no longer meet the requirements for employment and their offers of employment will be immediately rescinded, in accordance with applicable law.