Media Planner

Job Description

Founded in 1984, Def Jam Recordings has represented the cutting-edge in hip-hop music for more than 35 years. Def Jam began as a maverick independent label inspired by downtown New York City’s vibrant street culture and the emerging sound of hip-hop, pioneered by iconic stars like LL Cool J, Slick Rick, The Beastie Boys and Public Enemy. Over the following two decades, Def Jam established its dominance with superstar acts like Jay-Z, DMX, Ja Rule, Method Man & Redman, Ludacris, Rihanna, Jeezy, and the inimitable Kanye West. Now in its fourth decade, Def Jam’s music and lifestyle has grown into a global brand – synonymous with creativity, quality and authenticity – encompassing a diverse roster of marquee and emerging stars like West, Justin Bieber, Alessia Cara, Logic, Pusha T, Jadakiss, Vince Staples, Jeremih, Big Sean, YG, 2 Chainz, Dave East, and Jhene Aiko, among others. Today, Def Jam has reaffirmed its passion for and commitment to hip-hop culture, and has expanded its global brand reach to become the most-followed major label on all major social media platforms.
How we LEAD:

We are seeking a media planner for Def Jam Records. This is a permanent, full-time position. Artist success is our ultimate metric, and what drives our mindset, skillset, and company culture. The ideal candidate for this position is passionate about the ever-changing media landscape and about MUSIC! We are looking for someone who is highly knowledgeable on all digital media outlets including paid search, social, programmatic, display, video, mobile as well as emerging media and new technology platforms.
How you’ll CREATE:

• Develop and plan paid media campaigns, including ecommerce promotions across social, video and programmatic platforms
• Understand pixel implementation on websites for data collection and conversion tracking
• Identify target audiences and analyze their characteristics, behaviors, and media habits
• Build custom audiences and data sets for targeting in DSP’s
• Research trends, innovations, and changes that affect media buying
• Educate digital & marketing teams on paid media best-practices and data driven techniques
• Implement test initiatives such as landing page, A/B testing, multivariate testing, offer testing, etc.
• Provide recommendations on landing pages, websites, and overall user experience to optimize paid conversions

Bring your VIBE:

• Bachelor's degree, preferably with a concentration in advertising, marketing, business administration, or communications preferred
• 2-3 years media-related/agency experience and media planning/buying; traditional media buying (TV, Radio, Print & OOH) and entertainment industry experience a big plus.
• Experience driving eCommerce revenue growth and online lead generation with paid media
• Strong written and verbal communication skills
• Experience buying through Facebook, Google AdWords, TikTok, Twitter, Snapchat and other DSPs
• Understanding of Google Shopping Campaigns, Facebook Catalog Manager, and Shopify
• Proficiency in Word, Excel and PowerPoint with ability to build compelling reports detailing campaign successes, ROI and learnings.
• Experience with DoubleClick, Google Analytics, Datorama, Linkfire, Shareablee
• Passionate music fan

Perks Playlist:

• Competitive Compensation Package including Salary, Benefits and Generous 401k Savings Plan
• Paid Time Off – Paid Holidays, “Winter Break”, Wellness Fridays
• Student Loan Repayment Assistance
• Employee Developmental Support
• Annual Gym Reimbursement Package

Universal Music Group is an Equal Opportunity Employer.
All UMG employees are currently required to be fully vaccinated, and boosted, against COVID-19 before entering any Company offices unless they have been approved for an exemption or unless prohibited by applicable law.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.