Digital Marketing Executive

Job Description

We are UMG (Universal Music Group) - the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

Role Summary

We are hiring a dedicated Digital Marketing Executive to handle digital performance marketing and audience building in Singapore, including digital ad buys, reporting and analysis, engagement building and CRM management. The incumbent will drive local digital campaigns, social media strategy and CRM initiatives while working closely with the rest of the integrated marketing team. The role also requires on-ground events support from organisation to execution phases.

About this role:

Digital & CRM Strategy

• Develop and drive the digital marketing & CRM strategy in Singapore, working closely with the integrated marketing team to enhance the effectiveness of the digital ecosystem and influence over fans
• End-to-end management of digital ad buys on platforms (not limited to) Facebook, Instagram, Google/YouTube and TikTok, from the planning, execution and performance analysis stages
• Work in tandem with the social media lead and content creation functions within the team to develop effective social media strategies that can reach our core audience effectively with the highest reach and engagement
• Manage CRM system to build audience data through innovative local acquisition campaigns and analyse fan sentiments & behaviour to unlock consumer insights
• Manage other CMS platforms within the Universal digital eco-system including contest-building platforms

Digital Innovation

• Identify, develop and drive new innovative technologies for creative campaigns and drive changes in processes to enhance efficiency and effectiveness of marketing e.g. mobile app collaborations, social performance monitoring / social listening
• Develop and execute KOL/influencer campaigns as part of the marketing mix

Support Frontline Marketing

• Provide digital and creative support to frontline marketing team
• Advise on best practices based on data analytics across multiple platforms
• Support marketing campaigns with detailed fan data analysis and targetable fan lists for targeted advertising
• Project manage campaigns from end-to-end from developing marketing plans to securing partnerships to budgeting to campaign execution to post-campaign reporting

On-ground Events and Promo Tours

• Provide end-to-end support for artist promo tours and/or other events
• Effective planning of schedules and negotiation with stakeholders including repertoire owner, management, vendors and partners
• Successful execution of promo tour activities from artist arrival to departure

Desirable Traits:

• 1-2 years experience in a similar role, preferably from the music or entertainment fields
• Advanced understanding of digital platforms
• Expert, native user of social media platforms and familiarity with social media listening tools
• Basic proficiency in graphic designing and video editing skills (Adobe Creative Suite)
• Degree in Marketing, Communications or Business would be preferable
• Good people management skills and ability to manage both internal and external stakeholders
• Good PR, briefing and presentation skills are a plus
• Ability to adapt to a fast-paced environment and troubleshoot in high-pressure situations

About us:

Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries.

Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans.

UMG's catalog is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). UMG also includes Universal Music Publishing Group, one of the industry's premier music publishing operations worldwide and Bravado, the leading provider of consumer, lifestyle and branding services to recording artists and entertainment brands around the world. Universal Music Group is a Vivendi company.