Marketing - Customer Reference Manager

Job Description

Role: Customer Reference Marketing Manager

TRAY.IO IS USHERING IN THE ERA OF THE AUTOMATED ORGANIZATION

We believe that any organization can and should automate. Tray Embedded is a complete cloud integration platform that empowers developers to build productized integrations in weeks. It’s powerful enough for enterprise scale, yet flexible enough to build even the most dynamic integrations. Designed to maximize dev productivity, Tray Embedded makes it easy to meet market demand for app and data integrations, all seamlessly embedded in-app.

You’ll join humble, yet ambitious people like yourself who take great pride in what they do. Tray has built a culture of friendship, transparency, and selfless excellence. You’ll have the opportunity to make your mark at a rapidly-growing company positioned to completely reinvent a multibillion-dollar industry.

"With Tray, we have a group of experts who can help us explore all the possibilities we haven’t even thought of yet.” - Mike Atwood, Executive Director, Client Success / Vox Media

YOUR MISSION

As the Customer Reference Manager at Tray.io, you will tell the world about our automation platform and then evangelize the success of our 700+ customers. As part of this role, you’ll help our customers’ stories shine across our website, video, print, email, webinars, and at events. You’ll develop customer relationships, manage our internal stakeholders, manage and build our reference program, review site strategy, and engage, educate, and inspire our customer community and prospects to do incredible work with automation.

Critical criteria for the role include the ability to tell stories via multiple mediums, drive references, own and manage projects end-to-end, and partner with our social media team to tell customer stories across our social media platforms. You will partner with Sales, Account Management, Community and Customer Success teams to launch customer reference campaigns across digital and in-person channels.

What's in it for you?

• Flexibility, creative freedom, and ownership of our customer reference marketing programs
• Place to grow: the opportunity to learn from and work with world-class set of marketers who are committed to Tray’s vision for automation
• Ownership of the customer marketing calendar, review sites, and related technology

What you will do:

• Partner with key stakeholders across Sales and Marketing to develop customer marketing reference campaigns that connect sales with customers and help them grow our customer base
• Help us tell our customer’s stories by owning, writing, and creating dynamic video content throughout our digital presence
• Lead marketing efforts across our reference channels including with dynamic customer content across a variety of channels including video, email, virtual and live events
• Collaborate with regional marketing teams to help us execute customer campaigns
• Continually measure, monitor, and drive improvement in our programs; employ industry best practices and look for opportunities to increase efficiency
• Own our third-party review site presence and manage our customer reviews there
• Present regularly on program performance and learnings to key stakeholders
• Identify opportunities for leverage and scale initiatives across customer programs

About You:

• Have 2 or more years experience in a customer-facing marketing role
• Strong ability to analyze and package qualitative and quantitative data into compelling stories that drive engagement
• Experience with CRM systems, marketing automation, and email marketing platforms
• Outstanding interpersonal, communication (oral and written), and presentation skills, including the ability to communicate data-driven recommendations simply and effectively
• Ability to successfully prioritize, balance multiple projects, and manage complex workstreams while consistently delivering results
• Scrappy, ‘team player’ mentality, with a strong ability and interest in both thinking strategically and living in the details of execution
• Ability to work with Account Management & Sales teams. Direct Sales experience or prior experience working with Sales leadership is not required, but a nice bonus
• Excellent project management skills to keep the campaign train on schedule
• 2+ years experience managing customer references as part of a B2B marketing team

Benefits:

• You'll love your job; Tray’s company culture is open, will challenge you to grow, offer opportunities to learn outside your function, and create a wonderfully collaborative, remote setting for you to thrive
• A best-in-class product that has incredibly happy customers which will make any marketer’s job easier
• Become a better marketer by learning from the fastest-growing and most sophisticated marketing teams that happen to be customers of Tray.io
• Substantial long-term upside with stock options at the ground floor. Tray is a category-defining company that is moving into scale mode

We believe in diversity and equal opportunity.

We believe that in building diversity we build strength. We encourage all to apply, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, or disability status. We will make sure that people with disabilities are provided reasonable accommodation to participate in the job application or interview process