Job Description

MarTech Platforms Sr. Business Development Manager

Global Activations & Addressability Team

ABOUT LIVERAMP'S ACTIVATIONS & ADDRESSABILITY TEAM

LiveRamp’s Activations & Addressability team is responsible for ensuring that brands can connect their 1p, 2p, and 3p data to consumer experiences. The team works across media companies, adtech platforms, social platforms, and martech platforms to connect publisher inventory through the Authenticated Traffic Solution (ATS), integrate with platforms to receive and leverage data on LiveRamp’s identifiers - RampID and Abilitec, enable markets to connect with their audiences on social platforms, and build partnerships that advance LiveRamp’s strategic ecosystem goals.

ABOUT THIS JOB

In this role, you will help drive the success of our MarTech Platform integrations - with a focus on email service providers. You’ll be responsible for developing our pitch for ESPs, selling them, contracting, working with our implementation team to deploy our solution, and then nurturing the partnership to make it a success. You’ll provide feedback to our product and parallel Activations & Addressability BD teams and help drive LiveRamp’s Activations & Addressability strategy.

You'll work closely with multiple LiveRamp stakeholders to ensure we're able to rapidly onboard MarTech partners to use our integration services and oversee key relationships with ecosystem partners. You'll develop a deep understanding of our products and be able to quickly understand an ESP’s role in the ecosystem and how we can together build a sustainable business. You’ll be able to help us quickly identify which partnerships to prioritize.

MarTech Platform Strategy

• Platform Integrations – Your first priority will be working to develop integrations across email service providers (ESPs). You’ll work with our product and product marketing teams to find the right product market fit.
• MarTech Account and Pipeline Management - you’ll oversee a pipeline of potential ESP partners and will be responsible for account and pipeline management to sure we’re prioritizing the right partnerships at the right time.
• ESP success - you’ll co-own the success of our integration with the ESP and work closely with the partner to set up success metrics and build a partnership that enables our brands to leverage their data with the ESP.
• Industry and Ecosystem Leadership - You’ll develop and maintain robust relationships with the largest partners in the industry. You’ll be seen as an expert in connecting data across the MarTech ecosystem.

BACKGROUND AND REQUIREMENTS

• Hustle - most important to this role is the ability to get a job done regardless of obstacles. Developing robust MarTech integrations is critical to LiveRamp’s strategy and failure is not an option.
• Excellent sales management skills - must be able to track and manage pipeline and ensure platform adoption quotas are met.
• Remarkably strategic, driven, and very entrepreneurial. You should be able to quickly identify and triage opportunities and should be able to take an initiative from idea to finished product/partnership.
• AdTech/MarTech background is required - you should be well known in the industry and have strong platform connections.
• Excellent communication skills both internally and externally at the executive level.
• Super independent and self-sufficient. You need little management, only coaching and mentorship - you’re ready to tackle the role from day 1.
• Type S(tartup) personality: smart, ethical, friendly, hard-working and proactive (no exceptions).
• Willingness to travel.