Marketing Campaign Technologist

Job Description

Position Overview:

ADP is hiring a Marketing Campaign Technologist. This newly created full-time remote position will play a critical role supporting ADP’s B2C Wisely Pay and Wisely Direct digital marketing efforts via Salesforce Marketing Cloud through the development, deployment, and continuous optimization of campaigns and programs dedicated to cardholder enrollment, onboarding, adoption, utilization, and retention.

Why ADP?

The secret to our success is simple: we encourage associates to explore, develop, and share their creativity and ideas, which in turn, feeds our relentless quest to provide an optimal, positive, and differentiated experience for our clients abroad. Diversity, inclusivity, freedom of thought, and empowerment are foundational ingredients of our Win-as-One culture. Thus, your unique strengths, talents, and perspectives will be embraced, enabling you to reach your full potential during your professional journey!

Position Overview:

This newly created full-time remote position will play a critical role supporting ADP’s B2C Wisely Pay and Wisely Direct digital marketing efforts via Salesforce Marketing Cloud through the development, deployment, and optimization of campaigns and programs central to cardholder onboarding, enrollment, adoption, retention, and growth.

Essential Responsibilities:

• Partner with stakeholders across multiple functional teams to develop, deploy, optimize, and measure omnichannel and lifecycle marketing campaigns leveraging Salesforce Marketing Cloud, including but not limited to Journey Builder, Email Studio and Advertising Studio.
• Collaborate regularly with sales, marketing, service, product, operations, and other teams to develop and activate cross-channel digital marketing tactics and strategies.
• Create or integrate landing pages, forms, emails, SMS, MMS, advertising media, in-app push notifications, chat, and other digital properties (static assets, images, videos, dynamic content) into sales/marketing/digital campaigns.
• Create and implement AMPscript and other client and server-side scripts and Data Extensions to create personalized and variable content-driven experiences levering first and third-party data sources.
• Consistently apply lead generation and routing processes according to well-established organizational procedures and standards and collaborates with adjacent teams as required for ad hoc consultative support services.
• Develop and implement complex account and contact segmentation methods dedicated to developing sophisticated data-driven targeting strategies which trigger optimal engagement within all applied digital marketing channels supported by underlying campaigns, nurture engagement programs, and lead generation strategies.
• Perform effective pre-deployment quality control review processes individually and with stakeholders to validate asset content/messaging, brand compliance, channels, deployment and conclusion timelines, touch cadence, conversion methodologies, and overall audience and funnel progression.
• Compile and communicate key data-driven insights and interaction signals with a persistent focus on identifying gaps that impact or impede sales/marketing/nurture campaign effectiveness.
• Proactive focus on improving best practices, methods, techniques, tactics, and strategies which optimize audience experience, visitor engagement, and marketing and sales conversion outcomes.

#LI-CS1

Critical Skills/Experience/Qualifications:

• 3-5 years of referenceable expertise with Salesforce Marketing Cloud (formerly ExactTarget).
• Salesforce Marketing Cloud Suite, including Journeys/Journey Builder, Email Studio, Ad and Mobile Studio.
• Creating and running sales/marketing/digital campaigns and associated reporting.
• Strong understanding of Omnichannel and Lifecycle Marketing programs with experience in website, email, SMS, in-app push notifications, paid, owned, and earned media channels, etc.
• Proficient with the creation and implementation of Data Extensions, SQL queries.
• Working knowledge of data movement via API, FTP, Webhooks, CDPs and DMPs.
• Experience developing, implementing, and maintaining AMPScript, HTML, CSS.
• Working familiarity with JavaScript, jQuery, JSON, and SSJS.
• Exposure or working familiarity with Eloqua, Moveable Ink, Alation, AWS, Optimizely, Tableau, Google Analytics, C3 Metrics is highly desired.
• B2C financial services industry experience is desirable.

You’ll Love Working for ADP Because You Can...

• Be yourself in a culture that values equity, inclusion, and belonging and creates a safe space for diverse perspectives and insights.
• Enrich your sense of self and belonging by joining one of nine Business Resource Groups who share common interests and experiences.
• Learn continuously via a plethora of training and mentorship opportunities.
• Enjoy best-in-class benefits on your first day.
• Having a lasting and positive impact on the communities in which we work and live by getting paid to volunteer for causes you care about most.

Education:

Bachelor's Degree or equivalent experience.

ADP is an Equal Opportunity/Affirmative Action Employer; M/F/D/V. ADP believes that diversity leads to strength.

The targeted base salary range for this role is listed in the compensation section below. Actual salary may be above or below this range based on factors such as location, skills, and relevant experience. In addition, this position may include additional compensation in the form of bonus, equity, or commissions.

If you are a salaried or hourly worker who works an average of 32 hours or more hours per week, we offer the following benefits:

•Medical, Dental, Vision, Life Insurance, Matched 401(k), Student Loan Repayment Program, Wellness Program, Short-and Long-Term Disability, Charitable Contribution Match, Holidays, Personal Days & Vacation, Paid Volunteer Time Off, and more.

Compensations Range for U.S. Nevada Residents: $90,000 - $120,000

Explore our COVID-19 page https://jobs.adp.com/covid19/ to understand how ADP is approaching safety, travel, the hiring interview process, and more.

Diversity, Equity, Inclusion & Equal Employment Opportunity at ADP: ADP affirms that inequality is detrimental to our associates, our clients, and the communities we serve. Our goal is to impact lasting change through our actions. Together, we unite for equality and equity. ADP is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.

Ethics at ADP: ADP has a long, proud history of conducting business with the highest ethical standards and full compliance with all applicable laws. We also expect our people to uphold our values with the highest level of integrity and behave in a manner that fosters an honest and respectful workplace. Click https://jobs.adp.com/life-at-adp/ to learn more about ADP’s culture and our full set of values.