Paid Media Executive

Job Description

Do You Want To Be Part of Something Exciting?

At The Estée Lauder Companies you can play a role in our global success!

About The Estée Lauder Companies Inc.

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD BEAUTY, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, and the DECIEM family of brands, including The Ordinary and NIOD.

DESCRIPTION:

• Launching, managing, and optimizing Google Adwords and programmatic channels,
• Working on new ideas, to reduce costs and increase revenues, via digital marketing,
• Ensuring web, app and social media are promoted to customers,
• Tracking Performance of digital marketing activities and report on KPI’s,
• Taking active role in SEO and content development campaigns using search marketing methodologies,
• Identifying opportunities by analyzing data in Google Analytics, Adjust and digital marketing channels,
• Analyzing competitors' assets and find new opportunities,
• Actively working with 3rd Parties,
• Manage the entire paid social marketing deliverable cycle, including campaign planning, budgeting, implementation, daily monitoring, optimization, analysis and reporting
• Develop an audience first, data-driven methodologies to increase reach, engagement, and conversion
• Ensure all campaigns pace according to budget and goals, including lead volumes, revenue margin, and other related performance metrics
• Own paid social metrics reporting. Generate weekly, monthly and quarterly performance reports and dashboards, and recognize and troubleshoot data anomalies
• Running campaigns on ad network platforms such as Google Ads, Facebook, etc.
• Tracking significant metrics (ROAS, ROI, CPI.. etc) after a campaign using various platforms such as Google Analytics, Adjust, Facebook Analytics and Admost.

QUALIFICATIONS:

• Bachelor’s degree in Business Administration, Economics or related fields from reputable universities etc.,
• Minimum 4-year experience in digital marketing,
• Expertise in Google Ads and Facebook Ads, etc...
• Good knowledge of Google Tag Manager, Google Merchant Centre, etc.,
• Startup and/or e-commerce experience is a plus,
• Advance command of verbal and written English,
• Team work oriented, self-motivated and open-minded
• Managing, optimizing performance marketing channels such as Google Adwords, Facebook Ads, etc...
• Exceptional organizational skills
• Strong ability to multi-task
• Outstanding communication skills
• Knowledge of project management processes, workflow and terminology
• Ability to function well in a fast-paced environment under tight deadlines • Ability to troubleshoot and deal with unique situations that may arise.

What We Offer:

Our Business of Beauty: Prestige beauty is a dynamic growth industry, and we are at the forefront, leading the way with our diverse portfolio of 25+ exceptional brands.

Our Culture & Values: We are a family company with deep-rooted values and a rich history. We embrace the challenges of leading in the ever-changing beauty landscape as an opportunity to drive our creativity and drive sustainable growth.

Our People: We believe that diverse backgrounds result in greater innovation across our organization. The value we place on cultivating future leaders is at the heart of our talent philosophy. We encourage continuous learning and we harness the strengths of our employees. The global nature of our work across multiple regions and brands, functions and channels provides fertile ground for mobility and career growth.

Our Commitments: We are commited to fostering a culture of respect and being positive influence in everything we do and in every community we serve. Corporate citizenship and sustainability are central to our beliefs — from employee volunteerism and our cause-related campaigns to the creation of high-performing and safe products, all while caring for people and the environment.

We are looking forward to your application!

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Estée Lauder Companies Türkiye