Category Lead Gaming, Logitech Türkiye

Job Description

The Role:

Reporting to the Country Manager Turkey, the selected candidate will be responsible to identify opportunities, manage marketing activities and drive commercial aspects of the Gaming segment to achieve regional revenue and profitability targets.

The Category Marketing Lead Gaming has the primary focus of managing product introductions, planning marketing & sales activities, aligning those with Emerging Markets Lead and Country Lead (based on commercial and analytical insights) and driving execution with Account Managers.

Your Contribution:

Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. These are the behaviors you’ll need for success at Logitech. In this role you will:

• Be accountable for the performance of the Logitech Gaming category (incl. Logitech G and Astro Gaming) achieving the country & cluster revenue, profitability targets and strategic objectives.
• Use market insights from country organization to translate global and regional promotions and marketing strategies into effective marketing campaigns and drive activities that will inspire and engage consumers and shoppers with focus on digital channels and across the full sales funnel.
• Manage & integrate key partnerships to amplify the Logitech G and Astro marketing messages.
• Align strategies, campaigns, execution and performance KPIs with Emerging Markets Category Lead, Country lead & Account Management team.
• Manage the planning, marketing investments and execution of activities in Turkey across channels and customers along with Trade Marketing Manager and Sales Teams.
• Lead NPI launches for these categories in Turkey.
• Drive implementation & execution of campaigns with agencies.
• Act as business partner for all commercial aspects of the Gaming category for the EM Category Lead and Country Head, esp. for market performance analysis (GFK), strategy development & presentation, identification of new opportunities, business performance and channel management/ extension.
• Drive in-country collaboration between Sales & Marketing, share best practice and modify successful activities for execution from other countries, channels or customers.
• Proactively support and challenge Account Managers for key partners in the development of their portfolio, ranges and space allocations.
• Define and evaluate investments for partners, control the relevant and success parameters.
• Conduct regular on-site meetings with customers.
• Be a brand ambassador for Logitech G and Astro Gaming.

Your Skills:

For consideration, you must bring the following skills and behaviors to our team:

• True passion for gaming.
• Industry knowledges is a must.
• Proven experience in category management or broader marketing background.
• Possess a deep understanding of the Turkish Gaming markets and sales channels.
• Experience in handling Gaming Community with excellent network within the local gaming scene.
• Proficiency to drive offline & online marketing within cooperation with agencies and partners.
• Analytic, structured, hardworking, highly self-driven and solution-oriented person.
• Excellent presentation and communication skills.
• Marketing skills including product introduction, In Store activities and execution, online experience and digital campaigns, product marketing, PR and social media, event management, agency management and strong Marketing Planning experience.
• Fluent in English & Turkish, both written and verbal.
• As Resilient as a Gamer.
• As Passionate as a Player.

Logitech is the sweet spot for people who are passionate about products, making a mark, and having fun doing it. As a company, we’re small and flexible enough for every person to take initiative and make things happen. But we’re big enough in our portfolio, and reach, for those actions to have a global impact. That’s a pretty sweet spot to be in and we’re always striving to keep it that way.

“All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.”

If you require an accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at +1 (510)713- 4866 for assistance

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