Senior Web Marketing Manager

Job Description

Job overview:

Omada is looking for a Web Marketing Manager to build out our web and digital presence and strategy. This role will work closely with cross functional teams including Brand, demand generation, member experience, customer support, designers, and developers to grow our web presence and activate our digital B2B marketing strategy, and then proactively manage, prioritize, execute, and continually optimize all projects. The ability to creatively problem-solve and effectively communicate across all teams, as well as with executives will be crucial for success. In addition, this role will report out on key success metrics and test findings/results and make recommendations for how to improve the experience and conversion.

About you:

The ideal candidate is a self-starter who is a blend of web expert and data-driven marketer, ideally in a B2B company with a strong partner marketing business model.

• 7+ years experience in enterprise marketing with expertise in web marketing, performance strategy, and digital marketing.
• Proven experience guiding the growth and development of a B2B/B2C website.
• Website measurement skills including data analysis and reporting.
• Knowledge and understanding of online privacy and compliance regulation requirements including HIPAA, GDPR, CCPA, etc.
• Experience marketing to enterprise audiences preferred.
• Solid foundation of SEO best practices.
• Communication skills - experience to articulate vision and roadmap and facilitate concept and ideation with technical and non-technical stakeholders.
• Leadership experience, collaborative project management skills, and technical knowledge to lead day-to-day website functionality and larger complex projects
• Experience managing agencies and outside resources.
• Basic HTML and CSS skills
• Vendor management skills
• Very good collaboration skills
• Experience with paid acquisition (search, content syndication)
• Some design or aesthetic ability

Your impact:

• Build the strategic vision and direction for Omada B2B, partner, and member experience, including .com site, blogs, microsites, etc.
• Build, maintain, and execute a roadmap of projects, deliverables, initiatives.
• Ensure timely delivery of all projects working closely with stakeholders, creative and development teams.
• Work closely with our MarTech and analytics team to build out dashboards, testing plans, report on success, and identify areas of opportunity.
• Partner closely with content marketing and SEO experts to improve organic traffic and rankings for business content.
• Partner with demand generation on strategy and execution of paid media for strategic campaigns
• Act as the liaison for partner, demand, and product marketing teams to ensure the website is solving for prospects, partners, and member experience.
• Stay abreast of the latest trends and best practices and be an advocate for our web site.

You will love this job if you:

Want to make an impact, take ownership of our website, and are equally capable of getting in the weeds and working on strategic direction simultaneously

Bonus points for:

• An eye for design, aesthetics
• Copy editing

Benefits:

• Competitive salary with generous annual cash bonus
• Stock options
• Remote first work from home culture
• Flexible vacation to help you rest, recharge, and connect with loved ones
• Generous parental leave
• Health, dental, and vision insurance (and above market employer contributions)
• 401k retirement savings plan
• Work from Home stipend
• Monthly mental wellness days
• Two giftable Omada enrollments per calendar year
• ...and more!

It takes a village to change health care. As we build together toward our mission, we strive to embody the following values in our day-to-day work. We hope these hold meaning for you as well as you consider Omada!

• Start with Trust. We listen closely and we operate with kindness. We provide respectful and candid feedback to each other.
• Seek Context. We ask to understand and we build connections. We do our research up front to move faster down the road.
• Act Boldly. We innovate daily to solve problems, improve processes, and find new opportunities for our members and customers.
• Deliver Results. We reward impact above output. We set a high bar, we’re not afraid to fail, and we take pride in our work.
• Succeed Together. We prioritize Omada’s progress above team or individual. We have fun as we get stuff done, and we celebrate together.
• Remember Why We’re Here. We push through the challenges of changing health care because we know the destination is worth it.

About Omada Health: Omada Health delivers integrated, virtual care across chronic conditions, a top clinical need for employers and health plans. By combining clinical best practices with the science of behavior change, Omada Health improves member health and reduces the cost of care. Working with over 1,700+ customers — including health plans, health systems, and employers ranging in size from small businesses to Fortune 500s across a wide variety of industries — Omada delivers personalized interventions for diabetes, diabetes prevention, hypertension, and musculoskeletal issues. All programs include integrated behavioral health support. Omada Health’s virtual care programs are clinically supported and evidence-based, with results published in multiple peer-reviewed journals. To learn more, visit www.omadahealth.com .

We carefully hire the best talent we can find, which means actively seeking diversity of beliefs, backgrounds, education, and ways of thinking. We strive to build an inclusive culture where differences are celebrated and leveraged to inform better design and business decisions. Omada is proud to be an equal opportunity workplace and affirmative action employer. We are committed to equal opportunity regardless of race, color, religion, sex, gender identity, national origin, ancestry, citizenship, age, physical or mental disability, legally protected medical condition, family care status, military or veteran status, marital status, domestic partner status, sexual orientation, or any other basis protected by local, state, or federal laws.