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Content Team Lead

Zocdoc

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Job Details

Location: Pune, Pune City, Pune District, Maharashtra, 411001, India Posted: Jul 12, 2022

Job Description

Your Impact on Our Mission...

The Special Projects (Business Operations) team supports marketing functions across the organization.

As a content team lead, you will be responsible for creating, improving and maintaining content across Zocdoc landing pages with a strong focus on SEO and brand consistency.

You’ll Enjoy this Role if You are...

  • Skilled at developing original and engaging content
  • Adept at keyword placement and SEO best practices
  • A confident, creative and adaptive leader
  • Remarkable at time management and prioritization, managing stakeholders and projects simultaneously
  • Motivated by mentoring and coaching content professionals
  • Someone who values the sweet spot between structure, independence and improvisation

Your Day to Day Is...

  • Understanding and developing a content production strategy aligned to short-term and long-term targets
  • Creating and maintaining a streamlined content publishing calendar that keeps the whole team on track
  • Editing, proofreading and improving writers’ posts
  • Developing the team through coaching, feedback, exposure and stretch assignments
  • Analyzing website traffic and users engagement metrics
  • Reviewing analytics and search performance reports to assess the success of content marketing initiatives
  • Implementing SEO best practices to ensure all content ranks well and demonstrates an understanding of its target audience
  • Leading meetings with project stakeholders and actively making hiring decisions to build the team
  • Constantly investing in your team culture, with a big focus on driving inclusivity and a sense of belonging
  • Making data oriented decisions to drive people/projects towards a common organizational goal

You’d be Successful in This Role if You Have...

  • A Bachelor’s degree from a reputed institution (preferably in Marketing, Journalism, or English)
  • 4+ years of content experience with at least 1 year as a Team Lead
  • Exceptional writing, editing and communication skills
  • Excellent organizational skills
  • Proficiency in MS Excel
  • A grasp on SEO best practices
  • Strong interpersonal and team skills
  • Strong analytical reasoning skills, attention to detail, sharp focus, and the ability to think deeply
  • Organizational savvy skills and demonstrated ability at planning and executing content projects

Benefits...

  • An incredible team of smart and supportive people
  • A competitive compensation package, including attractive medical insurance
  • Amazing perks – think catered lunch every day, Ping Pong, etc.
  • Daycare/creche facility for kids

About Zocdoc

Zocdoc is the tech company at the beginning of a better healthcare experience.

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