Director, Organic Marketing

Job Description

Who is Credible?

We believe life’s changes create financial needs for people and that the traditional financial system often puts up unnecessary obstacles. People celebrate major milestones like going to college, getting married, and buying a home. And most of the time, these milestones come with financial implications.

At Credible, we have built a company with the mission of bringing transparency, choice, simple processes, and savings to accessing credit for life’s important moments. What you see is what you get. We are committed to being upfront, honest, and clear about your options. There are no mysteries, no hidden fees, and no secret clauses.

Credible is a fast-growing Fintech company that is disrupting the lending market and helping people save money and get out of debt faster.

About the Role:

Credible is seeking an experienced SEO and people manager with a strategic and creative mindset to lead our Organic Marketing team. In this role, you will scale Credible’s Organic Marketing channels and further establish Credible as a top SEO authority in the consumer finance space.

The Director of Organic Marketing is a highly cross-functional and visible role whose primary responsibility is refining and iterating on Credible's Content and SEO strategy. You must have deep knowledge of the levers it takes to generate SEO success and be able to clearly articulate those requirements into conversations with cross-functional teams such as Content, Product, and Engineering. In this position, you will manage five incredible SEO team members, and an Editor-in-Chief that has four direct reports, with room to grow the team over time.

This is an excellent position for a hungry and curious SEO who is passionate about pushing through their vision and who enjoys building business cases backed by numbers, managing a P&L, and leading an energized team.

Responsibilities:

• Lead and cultivate Credible’s SEO team culture
• Communicate SEO knowledge so that other teams at Credible are empowered to hold themselves accountable to a high bar of SEO excellence
• Build and execute SEO and Content strategies, both internally and with highly reputable media partners
• Set annual SEO strategy for all products, including prioritization, expected lift, required resources, and timelines
• Define top-down position, traffic, and revenue goals and bottoms-up plans to achieve those targets
• Lead strategy for off-site content development channels (media partners)
• Work with Product Managers and Engineering teams to set priorities on a monthly, quarterly and annual basis
• Responsible for Credible’s SEO tool set. Manage vendor relationships and educate the SEO team on how to get the most out of them. Expected to be up to date with the latest technologies and capabilities so your team can continuously extract value
• Partner with Product and Engineering teams to ensure that what they build supports SEO program health. Leverage internal data and SERP observations to derive SEO based hypotheses ripe for product support
• Mentor your team to support our vertical GM’s, PMs and content leads who cultivate vertical-specific on-page SEO strategy
• Lead P&L + budgeting for team, managing to a net margin target. Develop numbers-backed proposals for any additional investment required
• Develop, inspire and motivate a high-performing team, including people managers. Be an expert at best practices for SEO and instill that thinking within the team. Manage outsourced relationships
• Continually analyze acquisition and growth efforts to find areas to double down on, stop, and iterate on. Challenge the status quo
• Build content support function for cross-functional teams (Lifecycle marketing, Mortgage BOF, Paid Marketing)
• Engage and collaborate cross-functionally with senior leadership to report results and solve issues

Successful team members at Credible are:

• Able to thrive in a fast-paced, innovative and ever-changing environment
• Adaptable to work in both a collaborative team environment and independently
• Excellent communicators who can articulate complex ideas and initiatives
• Resourceful and always go the extra mile to research and seek out relevant information when needed
• Devoted to cultivating talent, finding satisfaction in mentoring direct reports to help them succeed in their careers
• Hungry and curious to turn SEO data points into actionable insights
• In love with problem solving
• Detailed oriented with an analytical mindset
• Structured thinkers, who are able to break down problems into specific drivers and hypotheses. This is critically important to drive significant influence at Credible

Education and Experience:

We understand not everyone will meet all of these requirements. If you meet most of the criteria below and you’re excited about the opportunity, we’d love to hear from you.

• 8+ years of total experience including 6+ in the SEO space
• Track record of building and executing large-scale SEO strategies
• Financial services industry
• Budget or P&L Management
• 3+ years people management

Why work at Credible?
We are a fast moving group of people who really care about impacting the lives of our customers. We empower our employees to make decisions, take risks, drive our business, and make changes when we don’t get it right. These are our values:

• Exceed Customer Expectations: We provide an exceptional experience to each and every customer that compels them to share it with others.
• Take Ownership: We are trusted to make decisions that are in the best interests of our customers and our business. We think and act like owners. We care – and that makes all the difference.
• Be Curious: We are curious, ask questions, seek to understand, and try new things.
• Do the Right Thing: We earn trust by being transparent, respectful, and honest with each person with whom we interact.
• Get Results: Results fuel our excitement and we know how our personal accomplishments tie to the success of the company.
• Be Bold: We are courageous and take risks that scare us. Our enthusiasm for experimenting is how we will find the next breakthrough.

Our benefits:
We offer competitive compensation, generous benefits, free food, and a flexible vacation policy. But mainly, you want to work at Credible because you believe in our mission and want to have a major role in delivering on it! We look forward to getting to know you. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.