Field Marketing Manager (m/f/d)

Job Description

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This role is within SISW.

We offer a role with responsibility, independence and the possibility to contribute proactively. We foster a teamwork culture with room for individual development.

Join our team as “Field Marketing Manager (m/f/d)” in Munich, Germany or anywhere in Europe.

The Field Marketing Manager is responsible for the execution for a defined set of third-party and customer events that Siemens EDA, part of Siemens Digital Industries Software participates in to drive market presence and serve the needs of its user community and/or prospects in Europe. These events for Siemens EDA are delivered as physical, virtual or hybrid experiences. The person in this role supports the European Marketing team in executing the event strategy, which drives a communication continuum of connected experiences that satisfy business requirements. He or she works directly with the European Marketing team for Siemens EDA and multiple key stakeholders to define and execute the overall project plan for each event to ensure success against objectives.

The Field Marketing Manager also assists in planning, execution and the management of online demand generation campaigns and effectivity integrating digital tactics into our demand creation campaigns.

You’ll help our customers drive digital innovation by

• Together with the Marketing Manager drive coordinated, European-wide events, third party-led events and customer events targeting our user community and potential prospects
• Together with the Business Owner of each event, define objectives based on business requirements
• Define metrics and related targets aligned to objectives for measuring the success of each event
• Create and manage overall project plan to drive efficient execution of each event
• Oversee the selection of agencies and third-party vendors required to execute against the business objectives
• Coordinate all event logistics
• Negotiate agreements with events service providers and subcontractors to ensure best value for dollars spent
• Manage and reconcile event budgets
• Assist in planning and coordinating digital media programs and communications across the Siemens EDA sales regions
• Contribution to and support of direct & indirect target market definitions and go-to-market strategies

What do you need to realize what matters.

This position requires an individual who has both event marketing and digital marketing knowledge with strong planning, execution, and communication skills. Knowledge of market, specific domain experience and the enthusiasm to communicate our vision to the market while supporting our sales team is essential.

• Deep understanding of how to optimize an organization’s role as a sponsor/partner of a third-party event to deliver an excellent attendee experience and maximum return on investment (ROI)
• Experience developing and executing physical, virtual and hybrid events
• Hands-on corporate event planning and logistics experience, ideally within the same or similar industry
• Management of event communications to multiple complex stakeholder groups
• Selection of third-party vendors and agencies
• Management of projects, budgets, and resource allocation to support success and efficiency
• Experience in digital marketing and social media planning and execution
• Knowledge of the b-to-b sales cycle and how to identify opportunities to maximize demand generation, pipeline contribution and sales opportunity acceleration
• Innovative; able to think both strategically and creatively to create industry-leading campaigns and ideas
• Highly motivated, inquisitive, and persistent
• Readily adaptable to changing market and organizational requirements
• Highly collaborative and goal/results oriented
• Fluent in English is mandatory
• Percentage of travel in Europe: <15-20%

What more do I need to know?

Siemens EDA is one of the top tier suppliers in the Electronic Design Automation industry and part of Siemens DI. As a technology leader, the company offers innovative solutions for electronic hardware and software design.

Siemens Digital Industries (DI) is an innovation leader in automation and digitalization. Closely collaborating with partners and customers, we drive the digital transformation in the process and discrete industries. With our Digital Enterprise portfolio, we provide companies of all sizes with an end-to-end set of products, solutions and services to integrate and digitalize the entire value chain. Optimized for the specific needs of each industry, our outstanding portfolio supports customers to achieve greater efficiency and flexibility. We are constantly adding innovations to its portfolio to integrate ground breaking future technologies. We have our global headquarters in Nuremberg, Germany, and have around 75,000 employees internationally.

We'd love to hear from you, so apply now on siemens.com!

We look forward to your application! Please use only our career platform, which you can access via "Apply now".

Send us an email to [email protected], if you would like to clarify initial questions with our recruiting team. Contact person for this job advertisement is Ms. Jaclyn Krieger.

Come and learn more about Siemens Software: Mission / Vision and our software portfolio - or visit our homepage.

We value equal opportunities and welcome applications from people with disabilities. At Siemens, we believe people who’ve had real experiences dealing with being different will excel as leaders. Let's foster a culture of creativity and innovation. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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Organization: Digital Industries

Company: Siemens Industry Software GmbH

Experience Level: Experienced Professional

Job Type: Full-time