Senior SEO Manager

Job Description

Senior SEO Manager role

The Digital Marketing team at Sumo Logic is seeking a Sr. SEO Manager to lead the strategy and execution of our search engine optimization (SEO) program.

About You

To be successful in this role, You will have a growth mindset and thrive in fast-paced environments. Testing and optimization will be in your DNA and you will be focused on driving Brand traffic, non-band traffic, referral traffic, and returning visitors.

Responsibilities:

• Design and implement an SEO strategy that accelerates organic traffic, organic trials, and conversion, while improving Web Vitals, bounce rate, keyword rankings, etc.
• Implement and manage a proven process to generate consistent improvements in organic traffic and conversions
• Use data to build an SEO roadmap and list of experiments to find new opportunities for growth, improve keyword rankings, and increase opportunities sourced by organic traffic
• Track and report on overall SEO performance and the success of specific initiatives and campaigns
• Develop and execute creative strategies to unlock growth across SEO including alternative channels including YouTube
• Partner with our Content Marketing team to deliver best-in-class SEO content that is tailored to our personas and funnel
• Audit all of Sumo Logic properties for opportunities to improve our technical SEO
• Identify and prioritize SEI projects, owning projects from conception to launch
• Collaborate with writers on webpage and blog optimizations
• Manage outside agencies and teams to ensure timely throughput of deliverables
• Work closely with content, product marketing, paid acquisition and social media teams to optimize integrated Marketing campaigns
• Performing keyword and gap analysis, technical/on-page content optimization, organic link building, and reporting.

Minimum Requirements:

• 7-10 years of experience in SEO with a focus in B2B Enterprise Software or PLG
• Expert across all aspects of modern SEO, including keyword research, content optimization, link acquisition, and technical optimization
• Experience with SEO tools such as Semrush, SpyFu, Screaming Frog, Clearscope, etc.
• Experience with HTML, CSS, and Javascript
• Hands-on experience reporting on keywords, SEO performance
• Deep understanding of Google algorithm updates
• Expert in Technical SEO (meta, schema, robots.txt, sitemaps, etc.)
• Expert in buyer’s journey and on-page optimization techniques for Top, middle and bottom funnel

About Us

Sumo Logic, Inc. (NASDAQ: SUMO) empowers the people who power modern, digital business. Through its SaaS analytics platform, Sumo Logic enables customers to deliver reliable and secure cloud-native applications. The Sumo Logic Continuous Intelligence PlatformTM helps practitioners and developers ensure application reliability, secure and protect against modern security threats, and gain insights into their cloud infrastructures. Customers around the world rely on Sumo Logic to get powerful real-time analytics and insights across observability and security solutions for their cloud-native applications. For more information, visit www.sumologic.com .

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