Director, Digital Marketing

Job Description

Who we are Our mission at Nylas is to turn communication into inspiration and insight. We empower over 100,000 developers and over 900 companies all over the world to access, parse, and gain insights from communications data to provide better experiences for their customers and users, all while providing top tier security and compliance. To achieve this vision, we’ve raised over $175M from Tiger Global, 8VC, ScaleUp, Spark Capital, Slack, and more. We have a huge market (every company that builds software) and a massive opportunity (the world runs on communication and data). By continuing to hire exceptional people from all different backgrounds and perspectives, we have the opportunity to make Nylas one of the biggest, most successful and equitable technology companies in the world. Why Nylas Nylas is an advocate for the well-being of our employees. We trust our employees and give them the autonomy to achieve their goals without focusing on when, where, and how they get there. We are a flexibility first workplace. That means if you have a preference for working fully remote, going into the office every day, or anywhere in between, we support that working style. but if Nylanauts want to work from an office, we have hubs in San Francisco, Denver, New York City, Toronto, and London. We are also strong supporters of internal and cross-team mobility and growth. We want Nylas to be a place where anyone can be supported to grow, learn, and become the best at what they do. We’ve been named a top Startup for career growth and development by Forbes , Great Places to Work, and Comparably ! From our CTO + Co-Founder, Christine Spang: “We have a number of folks on the team who started as an individual contributor and became staff level or leaders in their area. I personally love seeing people reach their full potential and become successful at Nylas.” The Role Reporting to and working alongside the VP, Demand Generation, Sajag Chikarsal, this leader will oversee our global digital function, with a primary focus on growing awareness and generating and fulfilling demand through scalable online/web marketing and paid media programs with a customer first lens. This role will partner closely with demand generation, campaign marketing, regional marketing, and other marketing professionals to contribute to the pipeline/revenue growth efforts. The director will own all paid media channels, digital campaign performance, SEO, and digital conversion success. Experience as a primary leader responsible for the ongoing expansion and optimization of a website with an in-house team is essential. It’s all about creating a connected, personalized journey for the customer and impacting Nylas’s next phase of growth. You are likely to succeed in this role with past success in owning and delivering pipeline numbers for a high growth B2B SaaS companies. As Nylas moves upstream into the enterprise, this role needs to build and execute on strategies resulting in increase customer acquisition and expansion in key target markets.

What You'll Do

• Build and scale a world-class digital marketing function capable of delivering innovative experiences that tell the Nylas story and enhance the customer journey
• Strategize, plan, execute, manage, and optimize end-to-end digital marketing programs with a pointed approach for attracting, engaging and delighting customers
• Lead recommendations and implementation of new and modern digital marketing opportunities, capabilities, and tactics.
• Manage the continuous optimization of digital marketing performance leveraging data analytics and A/B performance testing.
• Collaborate with Sales, Sales Development, and Marketing to build programs that support our pipeline and revenue targets globally.
• Provide digital marketing expertise and campaign execution services to regional teams.
• Own the return-on-investment targets for all digital channels, including: paid search, retargeting and display channels, and social and progressive platforms.
• Educate and inform leadership and broader marketing org on campaign performance, channel strategy, ad platform developments and industry trends
• Lead digital content review and recommendations to improve conversions.
• Partner with Marketing Operations to streamline, automate and measure all digital marketing programs.
• Focus on conversion optimization strategies, leveraging best practices, and constantly testing ways to improve conversion rates
• Monitor emerging trends, platforms, and formats and adjust strategy accordingly

What You'll Bring

• Bachelor’s degree in business, marketing, or related field, MBA or Masters degree preferred.
• 10+ years of B2B digital marketing experience in a high growth B2B SaaS company
• 5+ years of leading teams and marketing functions, ideally with a global scope.
• Agency experience serving clients, a plus.
• Demonstrates passion for the customer experience using data, insights, and creative instincts.
• Experience with paid media channels, paid search, SEO, social, and other digital marketing capabilities.
• Knowledge with Martech tools such as Google Analytics, Salesforce, and Marketo.
• Experience in planning and executing campaigns for regional teams, campaign teams, and partner teams.
• Experience managing third-party vendors including agencies and contractors.
• Experience partnering with sales development, sales teams, and marketing managers to coordinate, communicate, and deliver offers and campaigns that resonate deeply with customers and prospects.
• Accountable for driving results with data and insights, with proven track record
• Must possess the aptitude and interest to thrive in a fast-paced, results-oriented growth business.
• Exhibits a passion for digital innovation, creativity, and performance

Perks and Benefits: • Nylas Alumni Fund : after 3 years employment, Nylas will invest $20k into your seed round if you decide to start your own company • Unlimited Paid Time Off (PTO): we take this very seriously as we care about the well-being of our employees • Healthcare: 90% premium coverage for medical, dental and vision for you and your family • One Medical onsite and tele-health membership for you and dependents • Additional: Health and DC FSA, Life insurance, with options for STD, LTD • Retirement Plan: match up to 3% of annual salary for 401k or RRSP contributions • Education Stipend: $1k annual education & development benefit • Perk card: $150 per month towards health, wellness, and other perks via Assembly • Cell Phone: $50 per month stipend towards cell phone reimbursement • Fully Paid Parental Leave: 12 weeks parental leave (maternity & paternity) Not sure if this is you? We want a diverse, global team, with a broad range of experience and perspectives. If this job sounds great, but you’re not sure if you qualify, apply anyway! We carefully consider every application and will either move forward with your application, find another team that might be better suited to your skills, keep in touch for future opportunities, or thank you for your time. Equal Opportunity Employer: Nylas is registered as an employer in many, but not all, states/provinces. If you are not located in or able to work from a state/province where Nylas is registered, you will not be eligible for employment. Visa sponsorship may not be available in certain remote locations. Nylas is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also EEO is the Law . Apply for this job