UK Marketing Manager (B2B)

Job Description

At Big Health, our purpose is to help millions back to good mental health. We do this through our digital therapeutics: DaylightTM for worry and anxiety, and SleepioTM for poor sleep. These fully automated cognitive-behavioral programs are as scalable and clinically validated as drugs. Our software combines the intimacy of the human voice, engaging animation, and clinically rigorous techniques to engage people anytime and anywhere and ultimately help them overcome their mental health issues. Our UK business is growing rapidly, and we have ambitious growth plans for 2022. In this role, you'll report to the UK Marketing Director and work closely with our marketing team in the US and other internal stakeholders. You'll focus on developing compelling content and delivering campaigns to support our GTM plans in the UK, helping to build awareness and engagement in our product propositions, whilst also delivering a strong pipeline of commercial opportunities for our sales and partnerships team. Big Health is a remote-first company - we are headquartered in San Francisco and have a distributed team across the US and the UK. This role can be based anywhere in the UK. Join us! To learn more about working at Big Health, please go to Built In and Glassdoor .

What you'll do:

• Develop content for our key UK target audiences (e.g. blogs, thought leadership, audio-visual assets, website copy and sales materials) and support the development of content for placing in target media outlets
• Execute on a content strategy for our UK website, adding awesome content for our target audiences that both drives awareness and provides value to visitors, supporting inbound lead generation
• Lead the execution of multi-channel lead generation campaigns, utilising earned, owned and paid media channels (e.g. google advertising, paid social), delivering high-quality marketing qualified leads (MQLs) into the sales pipeline for nurturing and/or conversion
• Create, maintain, and conduct analytics reporting using appropriate tools to measure campaign effectiveness and ROI and extract key insights for future campaign development and go-to-market strategies; build and manage reporting dashboards to measure demand generation KPIs and report back to internal teams
• Help manage our events schedule and identify new editorial opportunities for Big Health key opinion leaders; manage a series of webinars specifically to support lead generation campaign activity for the UK market
• Accelerate our B2B organic social media outreach, leveraging great content and messaging to best effect; develop social media campaigns that help build awareness and engagement amongst our target audience and drive traffic to our website

What you bring:

• 2-3 years experience working for a B2B SaaS brand in the healthtech sector, marketing to NHS organisations
• Experience managing multi-channel B2B demand generation campaigns, including using campaign measurement tools (e.g. Hubspot, Google Analytics) to drive performance, and measure and report on campaign effectiveness and ROI
• Demonstrated ability to create engaging campaigns and execute effectively, using data and technology to drive MQLs
• Excellent communication skills with a highly creative and innovative approach to content development, with experience in developing compelling messaging and copy that convey complex themes with simple, engaging narratives
• Strong organisational skills, flexibility, and the ability to manage tight schedules
• Ability to work collaboratively as part of a small but growing team and the ability to work independently and unsupervised as needed

Life at Big Health

• Be part of a team that includes clinical psychologists, software engineers, business leaders and even a former professional magician [shh... it’s a secret].
• Surround yourself with the smartest, most enthusiastic and dedicated people you’ll ever meet, but who listen well, learn from their mistakes and when things go wrong, generously pull together to help each other out
• Check out our values - they’re a living, breathing part of our culture
• Enjoy benefits including a generous vacation policy, professional development fund, flexible working locations and more.
• Competitive salary packages including stock options.

Because we are on a mission to bring millions back to good mental health, we believe it’s essential to reflect the diversity of those we intend to serve . We’re an equal opportunity employer dedicated to building a culturally and experientially diverse team that leads with empathy and respect. Additionally, we will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. Big Health participates in E-Verify and will provide the federal government with Form I-9 information from all new employees to confirm that they are authorized to work in the U.S. Big Health does not use E-Verify to pre-screen applicants. Apply for this job