Public Relations Intern - New York, NY

Job Description

Looking for a job to get you out of bed?

Casper is seeking a motivated Public Relations Intern to join the Marketing team this summer. This intern will have the opportunity to learn the rudimentary ins and outs of Public Relations and Brand Communications for a company that disrupted the mattress industry as a DTC pioneer. You will gain an understanding for best practices in organization, pitching press, relationship building, managing an external PR agency, and conceptualizing/executing relevant brand moments to generate buzz and brand awareness. You’ll also have the hands-on opportunity to partner cross-functionally with teams throughout the organization to gain exposure to a multitude of operations. The ideal candidate is a proactive contributor and highly organized. This is a hybrid role, working an average of up to 3 days per week based at our spacious 3 World Trade Center office.

Casper (Casper.com) believes everyone should sleep better. The Sleep Company has a full portfolio of obsessively engineered sleep products—including mattresses, pillows, bedding, and furniture—designed in-house by the Company’s award-winning R&D team at Casper Labs. In addition to its e-commerce business, Casper owns and operates Sleep Shops across North America and its products are available at a growing list of retailers.

We are deeply committed to building a diverse and inclusive workforce so that we represent all those who dream big equally

Casper Summer Internship program runs June 6 - August 12, 2022.

When you’re not catching zzz’s, this is what you’ll do:

• Support PR team with day-to-day press inquiries and media product requests
• Coordinate media sample requests and oversee product tracking
• Join internal and external calls with the team, preparing agendas and taking notes
• Assist in the execution of press, consumer, and experiential events
• Research appropriate media and/or external brand contacts on behalf of the team
• Assist in creating recaps and reports on behalf of the team
• Leverage resources to measure and track communications results
• Identify and manage emerging PR opportunities, including areas such unique pitch angles, brand partnerships, relevant cultural moments, and influencer/celebrity engagement
• Actively participate in team brainstorming sessions
• Assist in managing a comprehensive PR library and database of resources (press page, fact sheets, etc.)
• Support with invoice/expense management

Our dream candidate is...

• Working toward an undergraduate degree in Public Relations, Communications, or Marketing (Junior/Senior Undergraduate level preferred)
• Previous internship experience in Public Relations is a plus
• Excellent writing skills, ability to write and edit communications materials
• Extremely organized and detail oriented! Can manage multiple things at once and are structured about your work
• Excellent communication and interpersonal skills
• Experience in a “build”, high growth/high change environment; fast paced; shifting priorities; hands-on keyboard
• Professional, warm, thoughtful, engaging
• Strong organizational and project management skills
• Demonstrated skill at tailoring content for unique audiences
• A collaborative nature, aptitude for bringing people together, a strong work ethic
• High energy, positive and optimistic; by nature, a “why don’t we....” person
• Keen attention to detail and analytical skills
• Great listener
• Basic knowledge of computers, Google Drive applications, writing software, emails
• Proactive approach to work, you like to solve problems and don’t wait for someone to give you the answer

If you dream about this stuff this job is probably right for you. We look forward to learning more about you!

Pursuant to the Company’s COVID-19 mitigation protocols, individuals must show documented proof that they are fully vaccinated against COVID-19 upon commencing employment, subject to applicable state and local laws and legally required exemptions, including a medical condition, disability or sincerely-held religious belief. Reasonable accommodations will be considered on a case-by-case basis for exemptions to the vaccination requirement in accordance with applicable law.