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Director of Creative and Brand

The Wing

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Job Details

Location: Posted: Apr 05, 2022

Job Description

Note: By applying to this position, we ask that you are in a commuting-distance to one of our spaces from the following: New York, NY (Flat Iron, SoHo, Bryant Park), USA or Los Angeles, CA, USA. About us: The Wing is a growing community of professionals, artists, and change agents from across the globe, who find sanctuary and productivity at our beautiful, shared workspaces, meaningful connections through our networking opportunities, career growth through our job platform, and perhaps most importantly, support and camaraderie through sharing strategies and resources. Our vision is to create a space for our members to thrive and improve their lives by helping them pursue their ambition, grow their careers, and forge meaningful connections that last a lifetime-giving them the space to soar! The Wing is looking for an energetic leader to add to our team who brings a passion for excellence, an entrepreneurial spirit, and experience in all facets of our business as we expand our reach and grow. Why The Wing? At The Wing, we know that people are more than just their resumes. You're encouraged to apply even if your experience doesn't precisely match the below. If your career has taken some unconventional paths, that's okay! Your passions and skills will stand out and this is what will set you apart. Here we believe that our team members should do good work and thrive and we understand that a robust benefits package and employee perks matter. We offer the following attractive employee perks to our employees: ∙ Career development planning and advancement ∙ Inclusive and dynamic business culture ∙ Flexible work hours ∙ Autonomy to thrive and build ∙ Comprehensive benefits package ∙ And More!

About You:

    • Are you a creative leader and active collaborator, someone who thrives on breaking down silos to capture organizational synergies?
    • Do you have the ability to inspire cross functional teams and external agencies to bring to life their visions?
    • Are you a self-starter who is comfortable and can thrive with white space?
    • Are you nimble, agile and excited to build and evolve the creative vision of a rapidly growing team?

Your Key Performance Objectives:

    • Champion the Brand: Differentiate our brand through best-in-class creative that delivers on both emotional and functional messaging to drive affinity and growth.
    • Drive Brand Strategy: Evolve and implement The Wing’s brand book and creative toolkit, including brand attributes, descriptors, tone of voice, logos, color palette, visual design system, and guidelines in both a digital and physical environment.
    • Develop Best-in-Class Creative: Oversee creative development for a wide range of brand touchpoints, audiences, and campaigns, including landing pages, email, digital advertising, social, and events. Review all copy and design work to ensure that the brand is communicated consistently and effectively.
    • Lead and Collaborate In-House Team: Effectively manage, mentor and inspire the creative design and brand teams ensuring its culture, capabilities and processes support The Wing’s strategic objectives. Lead brand creative across our three agency partners and engage freelance resources as needed.
    • Foster Cross-Functionality: Partner with cross-functional departments (Operations, Product, etc.) to develop creative briefs and deliver campaigns and assets that tell compelling stories and achieve business objectives.
    • Guide Creative Production: Own the end-to-end creative production process, from brief through final delivery. Build efficient project management systems and internal processes to prioritize inbound requests and ensure work gets done on time and on budget.
    • Test & Iterate: Implement a data-first approach to creative, utilizing data and member insights to both inform and evaluate creative, continuously learning and iterating based on performance.
    • Think Big: Ideate outside-the-box creative concepts for campaigns that build, inspire, and ignite our membership-base.

You Have Proven Performance In:

    • 5-7 years of experience, preferably in a creative agency, brand or brand studio environment
    • 3+ years people management experience required
    • Your past roles were in fast-paced, creative environments and you love that kind of atmosphere
    • You’ve demonstrated an ability to move quickly and comfortably between multiple projects, managing them from start to finish, knowing where bottlenecks can occur and how to avert them
    • You have a strong command of language and a critical eye for copy’s vital role in delivering great creative assets
    • You have demonstrated an ability to work both independently and as part of a dynamic team of creative professionals
    • You have proven your talent for managing, mentoring and inspiring a creative team
    • You fully grasp and can apply current creative trends in experiential, digital and direct marketing
    • You've earned a B.A/B.F.A in Graphic Design, Art, Advertising or another related field
    • You are adept at using Adobe Photoshop, Illustrator and other Creative Studio applications
    • You have web design experience and an excellent understanding of the technical possibilities and limitations of web design
    • You've successfully managed multiple complex projects
    • Your unique experiences are valuable. Any additional skills you have that aren’t on our qualifications list could make you a top candidate and supersede our pre-written qualifications. We encourage you to apply.
Your Career Path: Career growth for individuals that succeed in this role looks like: Director of Creative and Brand -> Sr. Creative and Brand Director -> VP of Creative and Brand What do you want to do next in your career? Opportunities are endless here at The Wing. Come build with us! Join The Wing talent community: Not ready to apply just yet? Email us at [email protected] to receive job alerts that match your interest or reach out on specific questions regarding this role. At The Wing, we welcome people from all backgrounds, ethnicities, cultures, and experiences. We are committed to a diverse, equitable and inclusive workplace. The Wing is an equal opportunity employer. We do not discriminate on the basis of race, color, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender identity or expression, veteran status, or any other legally protected status. We will ensure that individuals with disabilities are provided a reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment Apply for this job

About The Wing

The Wing is a network of work and community spaces designed for women.

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