Senior Product Manager, SEO

Job Description

ABOUT FANDUEL GROUP

FanDuel Group is a world-class team of brands and products all built with one goal in mind — to give fans new and innovative ways to interact with their favorite games, sports, teams, and leagues. That’s no easy task, which is why we’re so dedicated to building a winning team. And make no mistake, we are here to win, but we believe in winning right. That means we’ll never compromise when it comes to looking out for our teammates. From our many opportunities for professional development to our generous insurance and paid leave policies, we’re committed to making sure our employees get as much out of FanDuel as we ask them to give.

FanDuel Group is based in New York, with offices in Georgia, California, New Jersey, Florida, Oregon and Scotland. Our brands include:

• FanDuel — A game-changing real-money fantasy sports app
• FanDuel Sportsbook — America’s #1 sports betting app
• TVG — The best-in-class horse racing TV/media network and betting platform
• FanDuel Racing — A horse racing app built for the average sports fan
• FanDuel Casino & Betfair Casino — Fan-favorite online casino apps
• FOXBet — A world-class betting platform and affiliate of FanDuel Group
• PokerStars — The premier online poker product and affiliate of FanDuel Group

THE POSITION

Our roster has an opening with your name on it

Organic growth is a priority at FanDuel, and we are seeking an experienced and passionate Senior Product Manager to join our growing Search Engine Optimization (SEO) team. Working with our skilled team of strategists, engineers, content creators, and designers, you will develop and evolve the SEO strategy ranging from technical optimizations to building new experiences that capture customers in various phases of their search journey.

As the Senior Product Manager for SEO, you will be responsible for growing our organic audience by building, testing, and optimizing features that ensure our content reaches our target audience. You will be responsible for the planning, prioritization, and execution of successful products across a broad portfolio of products including FanDuel Sportsbook, FanDuel Fantasy, FanDuel Casino, and our research and insights content products. To succeed, you will be a thought leader in the SEO domain, with a natural leadership ability that brings people along with them and gains the trust of others using data and past experiences.

THE GAME PLAN
Everyone on our team has a part to play

• Identify, scope, design, and execute product-led SEO features and projects.
• Prioritize initiatives, ranging from technical SEO (e.g. sitemap optimization, infrastructure, crawl budget optimization), content, to user experience, based on impact and effort
• Monitor SEO KPIs and product performance and ensure that the product roadmap delivers measurable and meaningful business and customer impacts.
• Ensure transparency and alignment across the company, bridging the gap between product and other functions.
• Collaborate with engineering, design, marketing, content, and operational functions to ensure successful product deliveries and launches.
• Establish and maintain domain expertise on the product, market, and competitors.
• Identify, prioritize, and execute post-launch optimizations and improvements.

THE STATS

What we’re looking for in our next teammate

• Minimum 5 years' experience in Product Management with direct experience in SEO.
• A strong understanding of how to grow rankings, traffic, and or revenue through SEO tactics and experimentation.
• Proven track record of building exceptional products that delight users and produce clear business impact.
• Ability to handle multiple simultaneous projects while effectively balancing scope, resourcing, time, and quality.
• Proven ability to make data-driven decisions
• Demonstrated success cross-functionally influencing teams without formal authority.
• A strong sense of ownership and accountability for goals and deliverables.
• Strong commercial acumen and critical thinking skills.
• Exceptional written and verbal communication skills.

THE CONTRACT
We treat our team right
Competitive compensation is just the beginning. As part of our team, you can expect:

• An exciting and fun environment committed to driving real growth
• Opportunities to build really cool products that fans love
• Mentorship and professional development resources to help you refine your game
• Flexible vacation allowance to let you refuel
• Hall of Fame benefit programs and platforms

FanDuel Group is an equal opportunities employer. Diversity and inclusion in FanDuel means that we respect and value everyone as individuals. We don't tolerate bias, judgement or harassment. Our focus is on developing employees so that they reach their full potential.

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