Enterprise Marketing Manager

Job Description

Bolt is on a mission to democratize commerce. Since our founding, we’ve relentlessly focused on creating a world class buying experience that’s available for all online businesses – not just the giants of retail. Through CheckoutOS and our growing network of tens of millions of shoppers ready for one-click-checkout at the point of inspiration, Bolt is leveling the playing field for retailers and making shopping easy, trusted, and secure for consumers. The fact that we're revolutionizing ecommerce is only half of the equation – we’re also transforming the way we work. At Bolt, we’re committed to working Consciously , and believe in balancing execution with humanity. Our team is driven by the great technical challenges in our path, and by the thrill of creating a new standard for work. Come join us on the adventure today! We’re looking for an experienced Enterprise Marketing Manager to join the team to help us reach our next stages of growth with our target enterprise and mid-market accounts. The ideal candidate will have deep experience operationalizing and innovating an account-based, full-funnel connected sales and marketing strategy across paid, earned and owned channels to drive engagement and qualified leads for sales.

What you'll do

• Planning - develop account-based strategies and plans to meet the enterprise growth objectives for Bolt, including budget management, channel selection, collaboration with sales, personalization, and 1:1 marketing
• Managing - work cross-functionality with media planners, creative team, digital team, sales, and marketing operations to ensure our account-based approach is effectively moving enterprise and mid-market prospects through the funnel
• Measuring - establish a robust enterprise full-funnel, cross-channel measurement and reporting framework for ABM programs and campaigns
• Optimizing - proactively drive enterprise funnel management and optimize performance media plans across all levers including account-based targeting, web personalization, and partner marketing, to meet business objectives and improve customer acquisition costs
• Innovating - ensure that Bolt is operating at the forefront of the available capabilities in the market for account-based marketing - pilot and test new programs with sales, stay informed about emerging techniques and technologies, research and understand market trends and media trends to inform strategy and execution
• Partnering - partner internally with sales and marketing functions to deliver account-based marketing programs and connect enterprise prospects with delightful end to end customer journeys and experiences. Partner externally and own marketing relationships with key technology partners to build co-marketing strategies to achieve joint growth goals

Who you are

• 7+ years of professional experience building highly performant and optimized account based marketing programs
• Expert understanding of performance media channels, techniques and technologies
• Experience working directly with analytics tools
• Experience working directly with ABM platforms such as 6sense, Demandbase
• Experience working with a global, distributed team on global marketing efforts and campaign localization
• Experience managing and optimizing an account-based approach with strong collaboration with sales teams
• Deeply analytical with experience building experimentation and optimization strategies across multiple campaigns and channels across the marketing lifecycle, and with the ability to drive decisions and optimizations through data
• Attention to detail with an organizational ability to maintain focus on quality while delivering multiple projects and meeting deadlines
• A strategic thinker and independent worker with strong project management skills and a laser attention to detail
• Demonstrated success working cross-functionally with departments, influencing without direct authority, and building strong relationships across teams
• A creative thinker who can ideate with marketing teams while also being able to talk and execute practical and analytical details with agencies, publishers and analysts
• A strong desire to practice a Conscious Culture

Benefits

• Comprehensive health coverage: Medical, dental and vision
• Retirement plans
• Flexible PTO
• Paid parental leave
• Cell & Wifi stipend
• Work from home stipend
• Wellness stipend
• Competitive Pay
• Virtual team events

Bolt’s committed to employment equity and diversity in the workplace and welcome applications from individuals from equity seeking groups such as women, radicalized/visible minorities, indigenous/aboriginal people, people with disabilities, people who identify in the LGBTQ+ community and others who reflect the diversity of Canadian society. #LI-Remote Apply for this job