Product Marketing Manager

Job Description

Company Description

ISO, a Verisk business, has been a leading source of information about property/casualty insurance risk since 1971. For a broad spectrum of commercial and personal lines of insurance, ISO provides statistical, actuarial, underwriting, and claims information and analytics; compliance and fraud identification tools; policy language; information about specific locations; and technical services. ISO serves insurers, reinsurers, agents and brokers, insurance regulators, risk managers, and other participants in the property/casualty insurance marketplace. To learn more about ISO please visit us at: www.verisk.com/iso . We are proud to be a part of the Verisk family of companies!

At the heart of what we do is help clients manage risk. Verisk (Nasdaq: VRSK) provides data and insights to our customers in insurance, energy and the financial services markets so they can make faster and more informed decisions.

Our global team uses AI, machine learning, automation, and other emerging technologies to collect and analyze billions of records. We provide advanced decision-support to prevent credit, lending, and cyber risks. In addition, we monitor and advise companies on complex global matters such as climate change, catastrophes, and geopolitical issues.

But why we do our work is what sets us apart. It stems from a commitment to making the world better, safer and stronger.

It’s the reason Verisk is part of the UN Global Compact sustainability initiative. It’s why we made a commitment to balancing 100 percent of our carbon emissions. It’s the aim of our “returnship” program for experienced professionals rejoining the workforce after time away. And, it’s what drives our annual Innovation Day, where we identify our next first-to-market innovations to solve our customers’ problems.

At its core, Verisk uses data to minimize risk and maximize value. But far bigger, is why we do what we do.

At Verisk you can build an exciting career with meaningful work; create positive and lasting impact on business; and find the support, coaching, and training you need to advance your career. We have received the Great Place to Work® Certification for the fifth consecutive year. We’ve been recognized by Forbes as a World’s Best Employer and a Best Employer for Women, testaments to our culture of engagement and the value we place on an inclusive and diverse workforce. Verisk’s Statement on Racial Equity and Diversity supports our commitment to these values and affecting positive and lasting change in the communities where we live and work.

Job Description

Are you an ambitious marketing professional ready to apply your expertise in marketing strategy and execution for a growing marketing team within a fast-paced publicly traded company? If you’ve got a proven track record in developing and managing marketing campaigns combined with excellent leadership and project management skills, please read on...

We are seeking a driven Product Marketing Manager, like you, to define a marketing strategy and roadmap for solutions under the Verisk’s Commercial Lines Underwriting business. Here you’ll be working with a group of accomplished high-level professionals while deepening your knowledge and skills with an ever-expanding breadth of projects and the opportunity to make independent decisions. If you desire an opportunity to apply your talent in communicating value of Verisk solutions and enjoy collaborating and building relationships with colleagues and clients, we want to talk to you!

About the Day to Day Responsibilities of the Role

• Marketing strategy - Define marketing strategy and execute on projects for a set of Commercial Lines insurance solutions. Focus on a holistic approach that markets a broad array of data and analytic solutions for insurance carriers.
• Marketing execution – With the support of our marketing division’s shared services for writing, design, social media, and video productions, strategist will actively direct the creation of all marketing materials. All assets and tactics must support the strategy, including dynamic and interactive digital content in support of the buying experience, advertisements, web pages, reports, articles, reports, video content, webinars, and more.
• Collaboration - Work closely and collaboratively with Commercial Lines Product and Sales management to develop effective commercial messaging and marketing plans. Responsible for developing and implementing metrics to measure effectiveness of marketing initiatives and campaigns, plus market research.
• Sales support - Conceive of and launch innovative lead generation campaigns using email marketing, digital content, web landing pages, online advertising, podcasts, video, advertising, and social media. Work with the product team and training representatives to develop product training events, sales enablement tools and other on-demand materials in support of sales efforts.
• Marketing communications – Provide marketing strategy leadership for events, conferences, speaking engagements, and internal and external events for content experts.

Principal Responsibilities

• Develop product positioning and messaging that differentiate products in the market
• Sales enablement – through content communicate the business value of solutions to customers and develop the material to support the sales process
• Product launch – plan the launch and go-to-market strategies for product releases. Manage the cross-functional implementation of the plan to ensure all internal stakeholders are prepared for product releases.
• Market intelligence – be the expert on buyers, how they buy and their buying criteria; be the expert on the competition and how beat them
• Market research – conduct research to specify market needs and requirements for current and future product opportunities.
• Demand generation – develop strategies and manage the marketing programs that drive demand for your products
• Support the entire product life cycle from strategic planning to tactical activities
• Completes all responsibilities as outlined on annual Performance Plan.
• Completes all special projects and other duties as assigned.
• Must be able to perform duties with or without reasonable accommodation.

Qualifications

About You and How You Can Excel in this Role

Requirements:

• BA in marketing, communications, or related field.
• Five or more years of strategic marketing and/or marketing/product management experience in the technology and/or P&C insurance industry or with an agency.
• Demonstrated success of marketing strategy development and implementation across multiple channels.
• Ability to build relationships with and lead cross-functional teams consisting of professionals with a variety of diverse roles, including senior managers, sales, product management, marketing operations, and more.
• Detail oriented with strong analytical and business problem solving skills, including ROI analysis and customer segmentation.
• Excellent writing, communication, and presentation skills; ability to distill complex concepts into language that is understandable and compelling to business decision makers.
• Driven, self-motivated and self-directed; comfortable leading and working with teams, but also independently to complete projects.
• Must be highly organized and able to work efficiently on multiple projects to meet tight deadlines and changing priorities.
• Excellent leadership and interpersonal communication skills are critical.
• Excellent problem-solving skills with ability to manage priorities on multiple projects with tight deadlines while achieving exceptional results.
• Ability to travel if needed

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Additional Information

Verisk Analytics is an equal opportunity employer.

All members of the Verisk Analytics family of companies are equal opportunity employers. We consider all qualified applicants for employment without regard to race, religion, color, national origin, citizenship, sex, gender identity and/or expression, sexual orientation, veteran's status, age or disability.

http://www.verisk.com/careers.html

Unsolicited resumes sent to Verisk, including unsolicited resumes sent to a Verisk business mailing address, fax machine or email address, or directly to Verisk employees, will be considered Verisk property. Verisk will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.

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At Verisk, the health and safety of our people is our number one priority. Effective November 15, 2021, and subject to applicable law, all prospective hires for office based roles or roles that support any of our businesses’ government contracts will be required to demonstrate that they are fully vaccinated against COVID-19 by their start date, or qualify for a legally-required medical or religious accommodation to this vaccination requirement, as a condition of employment. Hired candidates who do not demonstrate that they are fully vaccinated against COVID-19 by their start date, and who have not been approved for a legally-required medical or religious accommodation will no longer meet the requirements for employment and their offers of employment will be immediately rescinded, in accordance with applicable law.