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Product Marketing Specialist

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Since 1999, Cvent has been transforming the meetings and events industry with the innovative technology organizations need to promote, manage, and evaluate their events and drive live engagement with their attendees. We are looking for team members who thrive in a dynamic, vibrant environment, are out-of-the-box thinkers, passionate business operators, and are looking to grow with us as we work together to power the human connection through our technology.

You will be part of a dynamic marketing team responsible for evolving and executing the go-to-market strategy for Cvent's Hospitality Cloud platform (which delivers its hotel-facing products). This position will play a key role in driving Cvent’s growth by supporting the go-to-market strategy for some of our biggest software products, while leading the GTM strategy for some of our smaller solutions with growth potential. To do this, you'll be asked to work closely with product management, sales, and other stakeholders in marketing to ensure effective customer communications, product messaging, and sales enablement. The most successful product marketers become experts on the competitive marketplace, our specific competitors, our target customers, our customers' pain points, Cvent's solutions for these pain points, and the customer's buying journey

Our ideal Product Marketing Specialist is passionate about developing go-to-market plans and delivering tools that will enable the Cvent sales team to close deals. The most successful applicants will be the ones who are as comfortable in a technology discussion with business leaders as they are conducting market or customer research.

If this sounds like you, apply today!
What You Will Be Doing

• Support the planning and management of the launch of new features and product releases, as well as assist with the development of go-to-market strategies for larger software products.
• Assisting in the identification of market opportunities, articulate competitive differentiation, and deeply understand target segments to evolve and help execute the go-to-market strategy for the Hospitality Cloud.
• Leverage expertise to become a critical collaborator with relevant product managers.
• Represent the interests of the product’s customers and its salespeople.
• Create scoping and market requirement documents in addition to establishing value propositions and delivering solution-driven messaging that differentiates the Hospitality Cloud from direct competitors and other marketing solutions providers.
• Effectively communicate messaging to employees, prospects, customers, analysts, journalists, and other market influencers.
• Develop an understanding of the buyers and buying stages for Hospitality Cloud and assist in generating strategies that improve the funnel.
• Support cross-functional collaboration with the corporate pricing team to create product pricing and monetization strategies.
• Partner with marketing teams to support associated marketing initiatives and campaigns.
• Collaborate with the sales enablement team to execute collateral, client presentations, proposal templates, etc.

What You Need For This Position

• A minimum 3 years of total work experience with 1+ years in marketing.
• Strong written and verbal communication skills.
• Strength in working with cross-functional teams including product management, operations, sales, and marketing.
• Self-directed, organized, and disciplined team player who is capable of hands-on-execution and long-term business planning.
• Experience in problem framing, data-driven problem solving, and implementing associated recommendations.
• Entrepreneurial, creative, organized, self-motivated with attention to detail.
• Ability to maintain composure in a fast-paced environment prone to sudden changes in priority.

Not Required But Great To Have

• Hospitality industry experience a plus.
• BA/BS in marketing or closely related field.
• Experience in content marketing and/or writing.
• Background in sales or working directly with sales.
• Background in product management or working directly with product management.

This job posting is intended to comply with all applicable laws. Due to the remote nature of this position, if we learn during the course of our recruitment process that, due to an applicant’s location, further information about the position is required, including certain salary information, this information in this posting will be supplemented accordingly.

EEO[/AA]/Minorities/Females/Disabled/Veterans

At Cvent we celebrate, support and are committed to creating a diverse and inclusive environment. We’re proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status or any other legally protected characteristics.

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