Sr Content Marketing Manager

Job Description

We believe small businesses are at the heart of our communities, and championing them is worth fighting for. We empower small business owners to manage their finances fearlessly, by offering the simplest, all-in-one financial management solution they can't live without. Wavers are a special breed. We could write a novel on our award-winning culture and what makes us, us. However, we’d rather just show you. Take 1 minute and 48 seconds out of your day to get a quick glimpse on why you should join us. You Are: A content subject matter expert who can create a strategy and tactical implementation plan, and manage the plan’s execution independently. This will involve managing and collaborating with a small internal team, and possibly working with an external agency. You’re an experienced writer/editor who can adopt Wave’s specific voice and create compelling content to be delivered or adapted to various formats and mediums. You can think fast and turn copy around quickly when needed, as well as plan out and follow a strategic calendar to drive business metrics. You’re great in any medium, and you’re especially brilliant with digital channels.

Here's how you'll make an impact:

• Be accountable for all content marketing initiatives to drive results throughout all points of the marketing funnel, including but not limited to direct response, customer acquisition, conversion, and overall funnel optimization.
• Work seamlessly with a lean team of marketing professionals (designers, developers, product marketers, demand gen experts, etc).
• Build relationships and collaborate across key departments (product, CX, customer research and Wave Advisors) to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost.
• Create engaging content that’s accessible, compelling, honest, and effective at engaging readers, changing behaviours and driving brand awareness.
• Play a vital role in building Wave’s brand presence with small business owners and across the Fintech industry.
• Lead always-on optimization of Wave’s key content channels (primarily our website landing pages, blog posts and Freelance Hub, emails, and YouTube account).

These will help you be successful:

• 4-6+ years’ experience as a content marketer with a demonstrated understanding of B2B marketing/communications strategy; SaaS experience and experience writing for a small business audience is a bonus.
• Demonstrated versatility writing and editing to adapt to a particular brand voice.
• Good judgment when it comes to prioritizing multiple marketing tasks.
• The ability to work independently, with and without detailed briefs and notes; you’re great either way.
• Your copy is impeccable, but you don’t mind dangling a participle in pursuit of natural, approachable language.
• A well-rounded writer/editor’s toolkit; you can research topics, interview subject matter experts, and translate the technical into something accessible; you can assign projects when needed and coax excellence from contributors.
• Editorial requirements include a basic understanding of SEO, content categorization and structure, content development, distribution, and measurement. Development of editorial governance so content is consistent with brand voice and tone.
• Time and project management skills.
• Ability to analyze traffic, conversion, engagement and present content and social performance to non-experts.
• Experience with CMS systems, (Google) analytics, social media channels, video, and long-form/blog content.

At Wave, you’re treated like the incredible human being you are. Work From Where You Work Best: We will always have a welcoming, energizing, and world-class office (in Toronto) with a space for you. Or, if you’re more comfortable working from home, the choice is yours . We Care About Future You: You will stretch yourself and you will grow at Wave. You will also be supported on this journey with diverse learning experiences, educational allowances, mentorship, and so much more. We Support the Full You: We make a serious investment in your health & wellness. When we think about benefits we think about body, mind, & soul and we take this stuff very seriously. We Take Care of the Fundamentals: Fair compensation, all the office perks you’d want, and the various goodies you’d expect from a growing tech company. This is the obvious stuff, but we don’t want you to think we forgot! We believe that a diverse and inclusive culture creates the best workplace. We embrace our differences, value individuality, and the broad spectrum of every Waver's skills and abilities. We challenge each other from a place of respect and pursuit of continuous growth. We trust each other and encourage everyone to bring their authentic selves to work, everyday. As Wavers, our voices matter, our opinions are met with an open mind. The best ideas win, no matter whose they are. Contributing to an inclusive culture is a part of all of our job descriptions. Our culture is reflected in a stellar Glassdoor rating . We’ve been continuously recognized as one of Canada's Top Ten Most Admired Corporate Cultures and one of Canada’s Great Places to Work in categories including Technology, Millennials, Mental Health, Inclusion and Women. Are you ready to be a Waver? Join us! Apply for this job