Digital Performance Marketing Manager, Global

Job Description

This is Adyen

Adyen is the payments platform of choice for the world's leading companies, delivering frictionless payments across online, mobile, and in-store channels. Our team members are motivated individuals that help each other do remarkable things every day. We face unique technical challenges at scale and we solve those as a team. And together, we deliver innovative and ethical solutions that transform the way the world pays.

We took an unobvious approach to starting a payments company, building a platform from scratch. Now, Adyen serves the world's brightest companies like Facebook, Uber, L'Oreal, Casper, Bonobos, and Spotify.

Digital Performance Marketing Manager, Global

We are looking for a Digital Marketing Manager to join our global marketing team. The global marketing team empowers local markets around the world in 20+ offices to translate their acquisition goals into successful digital marketing plans. As a global digital marketing manager, you offer strategic guidance for all paid media channels, including display, social and paid search, provide measurement frameworks, create and evangelize campaign playbooks and support with agency management and selection.

What you’ll do

• Gain an in-depth knowledge of each local market’s acquisition goals and act as a consultant, helping to build and optimize a digital strategy that supports their goals and generates a strong pipeline of marketing qualified leads (MQLs)
• Manage our media agencies, establishing strong communication, facilitating coordination between our different agencies, ensuring the representation of local markets, making sure spend is on pace, deliverables are on time and performance goals are met
• Advise on global and local online media spend, including the allocation of spend across different channels and regions
• Help advance our ABM (account based marketing) strategy to target high value accounts
• Governance: ensure that we have a unified global digital strategy by working closely with the local markets and their agencies
• Be up to speed on the latest regulatory changes and emerging technology in digital marketing and educate local markets on what it means for their region and strategy
• Identify opportunities to improve digital performance globally and partner with local teams to run experiments that drive value for Adyen
• Alignment with Brand and Design to establish a streamlined creative process for digital campaigns as well as sharing insights and opportunities to improve.

About you

• Minimum of 5 years of experience in digital media campaigns and experience in a B2B technology company
• Hands on experience with Google analytics, Salesforce a plus
• Hands on experience with DV360 (or any other Programmatic platform), YouTube, social, SEA
• Demonstrated experience in measuring and improving the ROI of marketing investments and campaign effectiveness
• Ideally experience of launching ABM campaigns
• You have a strong affinity for data, being able to both analyze and present it in a way that drives actionable insights for key stakeholders
• In-depth understanding of which media channels to use in which scenario to reach business outcomes, and knowledge of cross-channel strategies to create synergies between channels
• Well versed in the awareness, consideration and decision phases and what media channels to leverage at which stage
• Commercially minded, able to clearly communicate the relationship between marketing results and business outcomes
• Experience of managing a large media budget across different channels
• Collaborative, expected to be a solid communicator (in English) and able to work autonomously

Our Diversity, Equity and Inclusion commitments

Our unobvious approach is a product of our diverse perspectives. This diversity of backgrounds, cultures, and perspectives is essential in helping us maintain our momentum. Our business and technical challenges are unique, we need as many different voices as possible to join us in solving them - voices like yours. So no matter where you’re from, who you love, or what you believe in, we welcome you to be your true self at Adyen.

Studies show that women and members of underrepresented communities apply for jobs only if they meet 100% of the qualifications. Does it sound like you? If so, Adyen encourages you to reconsider and apply. We look forward to your application.

What’s next?

Ensuring a smooth and enjoyable candidate experience is critical for us. We aim to get back to you regarding your application within 3 business days. Our interview process tends to take between 3 or 4 weeks to complete. Don’t be afraid to let us know if you need more flexibility.