Marketing Communications Specialist

Job Description

Join our team of about 380,000 colleagues around the globe and help us create environments that care.

Siemens Smart Infrastructure intelligently connects energy systems, buildings, and industries. We help our customers to thrive, communities to progress and support sustainable development to protect our planet for the next generation.

Smart Infrastructure (SI), Electrification and Automation (EA)

Headquartered in Wendell, NC, the SI EA Business Unit offers the full range of energy distribution systems and solutions for all markets and through all sales channels. We provide reliable power distribution grids of today while investing into our Future Grids portfolio to create the power distribution grid of the future.

Position Overview

We’re looking for an experienced marketing communications professional ready to jump into an exciting role, supporting marketing communication activities for our SI EA business in the U.S.

The position is not just about knowing how marketing and communications work -- yes, that's important – but it's also about lifting up our great story; highlighting our amazing portfolio of technologies; and collaborating with a team of creative, inspiring and motivated communicators. It’s about bringing our Smart Infrastructure, Electrification and Automation story to life.

We are transforming the everyday through our inclusive and rewarding work environment. Come be a part of a growing market that is bringing advanced technologies to our communities that enable a cleaner, more efficient environment.

If that sounds like the job for you...read further!

Objectives of this Role

• Identify target audiences and develop marketing plans with specific objectives across different channels and segments
• Execute marketing communications programs from start to finish, leveraging internal support and driving collaboration with various stakeholders
• Analyze customer insights, trends, market analysis, and marketing best practices to build successful strategies which ultimately increase demand
• Track analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies
• Develop lead nurturing tactics including but not limited to:
• White papers
• Lead forms
• Digital collateral
• Engaging websites
• Social media campaigns (organic and paid)
• Traditional and social advertising campaigns
• Paid Search
• Sales tools

Essential Duties & Responsibilities (includes, but not limited to):

• Collaborate with cross functional teams to guide creative direction on go-to-market strategies for new and existing products, systems, solutions, and services. Attention paid to all public facing communications, including print, digital, and video assets
• Manage content and updates for customer and internal touch points, participating in events, documenting, and providing additional sales support
• Support the development and execution of an integrated digital marketing strategy which drives customer engagement and lead nurturing, while gathering and reporting meaningful data analytics for future decision making
• Identify effectiveness and impact of marketing initiatives with tracking and analysis and optimize accordingly.
• Present ideas and final deliverables to internal stakeholders.

Skills and Qualifications

• Bachelor's degree in Marketing, Communications, or related technical engineering field (electrical, mechanical)
• Excellent written and verbal communication skills
• Proven experience developing marketing plans and campaigns
• Strong project management, multitasking, and decision-making skills
• Metrics-driven marketing mind with eye for creativity
• Experience with marketing automation and CRM tools
• Proficiency with online marketing and social media
• Strong operational and business acumen
• Sophisticated relationship and team-building skills to ensure positive interfacing with all levels of colleagues and effectively work across all organizational stakeholders
• High attention to detail
• Ability to work well in highly matrixed, global organization.

Platform Knowledge

Note: Candidates do not need to be familiar with the specific platforms but must have a general knowledge of how “like” communication platforms support our day-to-day operations.

• Microsoft Office 365
• Sprinklr
• Eloqua marketing automation
• Cursory knowledge of Salesforce.com
• Highspot
• On24, GoToWebinar
• AEM
• Adobe Analytics
• Conductor

At Siemens, we are committed to an ownership culture, in which every employee takes personal responsibility for our company’s success. We utilize lean principles and seek to continually improve our processes and customers’ experience.

Can you see yourself, learning, growing, and succeeding here? If you are a people-person who loves the rewarding challenge of building a brand, we want to hear from you. If so, we'd like to meet you!

We offer flexible vacation time, a matching 401K plan, profit sharing, full health, life, vision and dental benefits.

#LI-BJ1

Organization: Smart Infrastructure

Company: Siemens Industry, Inc.

Experience Level: Mid-level Professional

Job Type: Full-time

Equal Employment Opportunity Statement
Siemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.
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