Director of Marketing, EMEA

Job Description

The Director of EMEA Marketing is responsible for the development and execution of a region-wide marketing strategy, plan, and program that delivers the volume and quality of pipeline contribution required to achieve the company’s overall business objectives for the EMEA region. This role is focused on driving brand, demand, pull through, and customer advocacy to grow FloQast in key EMEA regions including the UK, Nordics, DACH, and other markets throughout the region. This role will develop and execute a region-wide marketing strategy and programs that target both prospects and customers to increase customer acquisition, support pipeline growth, and impact revenue. The role will be responsible for managing and developing the EMEA regional marketing team charged with brand development, region-wide thought leadership, public relations, demand generation, and customer advocacy. The role reports directly to the CMO with a dotted line to the Managing Director of the EMEA Region. The role will require a close working relationship and partnership with the regional sales and partner team leads, global marketing team, and other regional managers and vendors to identify, prioritize, and close gaps in performance while proactively exploiting new growth opportunities as they arise. The role will be based in London, England; however, the position can be remote.

What You'll Do:

• Become a key member of the regional leadership team, and support regional business goals and initiatives as they develop
• Have a solid understanding of the modern customer buying journey with the ability to develop buying cycle aligned content and strategies to increase demand engagement
• Experience working with global marketing functions and extending corporate programs across the region with last-mile execution and optimization accounting for regional and local differences.
• Experience in managing and achieving Demand Generation (volume and quality) targets to deliver EMEA revenue growth, with a primary focus on key markets including UKI, DACH, and Nordics to to begin with.
• Experience in opening new regional markets and building strong marketing functions from the ground up
• Able to measure and optimize performance across marketing channels; as well as drive cross-functional engagement with regional sales, partner, service teams and global marketing functions
• Manage analysis and reporting of marketing program performance vs. KPIs
• Define appropriate marketing channel mix and specific targets for database expansion, demand generation in meeting marketing pipeline contribution goals
• Align with EMEA sales and other regional stakeholders to define and validate marketing initiatives and programs
• Track and monitor marketing spend vs plan and provide updated forecasts each month
• Contribute to annual and quarterly global marketing planning process. Amplify local customer insights through case studies, customer advisory boards, and sourcing for PR.
• Provide input to global communication, digital, and social media campaign strategies (targeting, content, etc)
• Support GTM and other product launch initiatives by building awareness and engagement across Regional sales, partner, service, and support teams
• Plan, manage and execute events in the region, including seminars, executive dinners, account-based activities, email campaigns, webinars, and FloQast 3rd party events
• Provide localization of marketing materials and tools for specific markets and campaign optimization

What You'll Bring:

• 4-year degree or equivalency
• 10+ years experience in marketing
• Accounting background and experience a plus, but not required
• Demonstrated background in adopting and implementing global campaigns at a regional level, with a track record of exceptional achievement in regional marketing for SaaS-based B2B companies
• Demonstrated success in managing global-regional demand generation programs using a metrics-driven approach and a mindset of continuous optimization
• Proven ability to create successful content and campaign materials beyond product collaterals
• Strong understanding of digital marketing (PPC, SEO, email, social) fundamentals
• Experience managing and developing a team of direct reports
• Ability to travel 35%, primarily within Europe (UKI, Nordics, DACH, Southern EMEA and the Middle East)
• Fluent in written and spoken English with French, German, or Spanish, considered a plus
• Experience with Salesforce or other CRM tools and with Hubspot or other marketing automation tools is highly preferred.

You are:

• You are a self-starter, and passionate about being a strong contributor to a team
• You operate well as a team-oriented and collaborative member of a matrixed organizational structure
• You are self-motivated, energetic and a data-driven marketer with a love of building high performing teams
• You thrive in a fast-paced, start-up, goal-oriented business environment

Our UK Employee Benefits and Perks: You and your family are covered with 25 days paid annual leave (plus bank holidays), enhanced parental leave, family forming assistance, life assurance, dental insurance, income protection, private healthcare for you AND your family. We also have additional incentivizing benefits like stock options, a pension plan, and some additional discounts towards activities that contribute to a healthy lifestyle. Our office is located in Central London, where our FloQast teams enjoy a stock kitchen with tons of snacks and drinks. We also host virtual and face-to-face social events, both locally and on a global scale. #LI-BT1 About FloQast www.floqast.com Recognized as a 2021 Technology Fast 500 by Deloitte, FloQast is the leader in accounting workflow automation created by accountants for accountants. The cloud-based, AI-enhanced software is trusted by more than 1,500 accounting teams, including those at Snowflake, Twilio, Instacart, Zoom, and The Golden State Warriors. In July 2021, FloQast raised a $110 million Series D at a $1.2 billion valuation — and we’re growing! What We Do By automating common accounting workflows and helping to streamline and make them more efficient, FloQast is the place where accounting teams want to work so they can focus on what matters most, even when that’s just logging off on time. Whether automating reconciliations, documentation requests, or streamlining recurring accounting processes, such as the month-end close, financial reporting, or payroll, FloQast enhances the way accounting teams already work to help them operate more efficiently. Learn more at FloQast.com . Here’s Why You Should Apply - What is engineering working on? Our FQ Engineering Blog showcases a number of our recent efforts straight from the engineers working on them. Check it out! - When we say our customers’ success is our priority, we’re not lying. Check us out on G2 Crowd and read a few of the 275+ 5-star reviews! - Why do 95% of reviewers on Glassdoor say they would refer FloQast as an employer to a friend? Maintaining a collaborative, open, and fun company culture regardless of where FloQasters are located can be tricky, but we’re up to the task. Check out what actual FloQast employees have to say on Glassdoor . - FloQast offers competitive compensation, stock options, full benefits, and a positive and supportive work environment - FloQast is regularly rated as one of the best places to work: - Inc. Magazine’s Best Workplaces in 2021 - Best Places to Work by LA Business Journal since 2017 - Built In’s ​​Best Place to Work in Los Angeles since 2018 FloQast, Inc is committed to operating fair and unbiased recruitment procedures allowing all applicants an equal opportunity for employment, free from discrimination on the basis of religion, race, sex, age, sexual orientation, disability, color, ethnic or national origin, or any other classification as may be protected by applicable law. We aim to recruit the right people for the jobs we have to offer, and to assess applications on the basis of relevant skills, education, and experience. We welcome people of different backgrounds, experiences, abilities and perspectives. We are an equal opportunity employer and strive to provide a professional and welcoming workplace for all employees. If you are a Colorado, Connecticut, or New York City resident, please contact us by emailing [email protected] to receive compensation and benefits information for this role. Please include the job title in the subject line of the email Apply for this job