SMB Growth Marketing Manager

Job Description

Bolt is on a mission to democratize commerce. Since our founding, we’ve relentlessly focused on creating a world class buying experience that’s available for all online businesses – not just the giants of retail. Through CheckoutOS and our growing network of tens of millions of shoppers ready for one-click-checkout at the point of inspiration, Bolt is leveling the playing field for retailers and making shopping easy, trusted, and secure for consumers. The fact that we're revolutionizing ecommerce is only half of the equation – we’re also transforming the way we work. At Bolt, we’re committed to working Consciously , and believe in balancing execution with humanity. Our team is driven by the great technical challenges in our path, and by the thrill of creating a new standard for work. Come join us on the adventure today! We’re looking for an experienced SMB Growth Marketing Manager to join the team to help us reach our next stages of growth in to the small and medium business market. The ideal candidate will have experience planning and optimizing performance marketing campaigns across paid media channels for growth and scale. You will operate at the intersection of media strategy, creative strategy, tools and platform innovation, and performance analytics.

What you'll do:

• Planning - develop marketing and paid media strategies and plans to meet the SMB business and growth objectives for Bolt, including budget management, channel selection, bidding strategies, keyword strategies and audience strategies
• Managing - manage the agency and vendor relationships with our media agency and with the media publishers and manage the process for how performance media campaigns are executed across the business
• Measuring - establish a robust SMB full-funnel, cross-channel measurement and reporting framework for individual campaigns and across campaigns with an attribution model and testing strategies built to enhance our understanding of customers needs and drive increased business performance
• Optimizing - proactively drive SMB funnel management and optimize performance media plans across all levers including campaign, geography, target audience, and bidding strategy to deliver upon the business metrics and improve ROAS - LTV/CAC
• Innovating - ensure that Bolt is operating at the forefront of the available capabilities in the market for performance media - pilot and test new media opportunities, stay informed about emerging techniques and technologies, research and understand market trends and media trends to inform strategy and execution
• Partnering - partner internally with SEO, creative teams, marketing operations, digital and integrated marketing, web and product marketing to deliver performance media campaigns and connect them within delightful end to end customer journeys and experiences. Partner externally and own marketing relationships with key technology partners to build co-marketing strategies to achieve joint growth goals

Who you are:

• 5-7 years of professional experience building highly performant and optimized full-funnel marketing and media campaigns
• Expert understanding of performance media channels, techniques and technologies
• Experience working directly with analytics tools
• Experience working directly with bidding and ad management tools
• Experience working with a global, distributed team on global marketing efforts and campaign localization
• Experience managing and optimizing a self-serve, direct to consumer marketing funnel
• Deeply analytical with experience building experimentation and optimization strategies across multiple campaigns and channels across the marketing lifecycle, and with the ability to drive decisions and optimizations through data
• Attention to detail with an organizational ability to maintain focus on quality while delivering multiple projects and meeting deadlines
• A strategic thinker and independent worker with strong project management skills and a laser attention to detail
• Demonstrated success working cross-functionally with departments, influencing without direct authority, and building strong relationships across teams
• A creative thinker who can ideate with marketing teams while also being able to talk and execute practical and analytical details with agencies, publishers and analysts
• A strong desire to practice a Conscious Culture

Nice to haves:

• Fintech or ECommerce DTC experience is a bonus but not required
• Experience marketing to Small and Medium Decision Makers and Influencers

Perks:

• Competitive compensation
• Flexible Paid Time Off
• Comprehensive health coverage: Medical, Dental and Vision
• Retirement plans
• Wellness subsidy
• Cell phone and wifi reimbursement
• Paid parental leave
• Awesome teammates!
• Bolt is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. If you have a disability or special need that requires accommodation, please let us know.

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