Senior Marketing Specialist- Power & Renewables

Job Description

Company Description

Wood Mackenzie is the global leader in data, analysis and consulting across the energy, chemicals, metals, mining, power and renewables sectors.

Founded in 1973, our success has always been underpinned by the simple principle of providing trusted research and advice that makes a difference to our customers. Today we have over 2,000 customers ranging from the largest global energy companies and financial institutions to governments as well as smaller market specialists.

Our teams are located around the world. This enables us to stay closely connected with customers and the markets and sectors we cover. Collectively this allows us to offer a compelling combination of global commodity analysis with detailed local market knowledge.

We are committed to supporting our people to grow and thrive. We value different perspectives and aspire to create an inclusive environment that encourages diversity and fosters a sense of belonging. We are committed to creating a workplace that works for you and encourage everyone to get involved in our Wellness, Diversity and Inclusion, and Community Engagement initiatives. We actively support flexible working and are happy to consider alternative work patterns, taking into account your needs and the needs of the team or division that you are looking to join.

Hear what our team has to say about working with us:

https://www.woodmac.com/careers/our-people/

We are proud to be a part of the Verisk family of companies!

At the heart of what we do is help clients manage risk. Verisk (Nasdaq: VRSK) provides data and insights to our customers in insurance, energy and the financial services markets so they can make faster and more informed decisions.

Our global team uses AI, machine learning, automation, and other emerging technologies to collect and analyze billions of records. We provide advanced decision-support to prevent credit, lending, and cyber risks. In addition, we monitor and advise companies on complex global matters such as climate change, catastrophes, and geopolitical issues.

But why we do our work is what sets us apart. It stems from a commitment to making the world better, safer and stronger.

It’s the reason Verisk is part of the UN Global Compact sustainability initiative. It’s why we made a commitment to balancing 100 percent of our carbon emissions. It’s the aim of our “returnship” program for experienced professionals rejoining the workforce after time away. And, it’s what drives our annual Innovation Day, where we identify our next first-to-market innovations to solve our customers’ problems.

At its core, Verisk uses data to minimize risk and maximize value. But far bigger, is why we do what we do.

At Verisk you can build an exciting career with meaningful work; create positive and lasting impact on business; and find the support, coaching, and training you need to advance your career. We have received the Great Place to Work® Certification for the fifth consecutive year. We’ve been recognized by Forbes as a World’s Best Employer and a Best Employer for Women, testaments to our culture of engagement and the value we place on an inclusive and diverse workforce. Verisk’s Statement on Racial Equity and Diversity supports our commitment to these values and affecting positive and lasting change in the communities where we live and work.

Job Description

Wood Mackenzie is looking for an energetic and proactive Marketing Senior Specialist to build and execute multi-channel campaign activities within our Americas Power and Renewables markets.

About the Role

The Marketing Senior Specialist reports to the Senior Marketing Manager for Power and Renewables. He or she will be focused on delivering multi-channel marketing campaigns, focusing on lead generation and customer cross-sell, within the Power and Renewables space. Campaign priorities will be determined by the regional Marketing Director, in line with business objectives, and the Marketing Senior Specialist supports the full team to deliver on those priorities. By supporting the execution of these campaigns, the Marketing Senior Specialist will play a crucial role in helping the team achieve their commercial targets.

To be successful in this role you will enjoy working as part of a team, have excellent attention to detail, be comfortable following processes, and demonstrate a keenness to develop your B2B marketing practice.

About the Day to Day Responsibilities of the Role

• Build and execute multi-channel campaign tactics, working closely with colleagues across both Americas and global marketing to deliver on campaign plans
• Channels and activities will include: social (paid and organic), SEO/SEM, digital advertising, email, events & webinars, web page creation, prospect & competitor research, campaign analytics, and more
• Write, adapt and deliver marketing content for use across your marketing channels/activities
• Effectively work with the Senior Marketing manager to continuously analyze and evaluate marketing campaigns, making pivots and adjustments to improve performance and deliver on KPIs – track, analyze and optimize continuously!
• Work collaboratively with the global marketing team (digital, content, creative, product marketing, PR, and more) to maximize reach and performance of campaign activities and to share best practices
• Work with cross-functional stakeholders (e.g. Sales, Research and Consulting) to build audiences and content
• Build and research audiences in identified target segments using Salesforce/Pardot

#LI-SM1

Qualifications

About You and How You Can Excel in this Role

• A Bachelor's degree in a relevant field or equivalent vocational training/marketing certification
• At least three years professional marketing experience; experience in B2B marketing and the energy sector is preferred
• Previous experience planning and implementing multi-channel campaign tactics, using a variety of martech
• Prior experience using Salesforce, Pardot, and Google Analytics is a plus
• Understands the principles of using performance data to drive decision making
• Ability to manage multiple projects to tight deadlines and have exceptional attention to detail
• Must love collaborating across teams and should possess a positive attitude and demeanor
• Some experience managing cross-functional stakeholder relationships
• An energetic and proactive marketing professional; can manage own workload with multiple priorities and self-motivate
• Passionate about learning and development, a keen interest in building your marketing skills and growing yourself professionally
• Strong customer-first mentality, both internal and external
• Creative marketer and problem solver
• Strong interpersonal, written, and oral communication skills
• Some experience with Martech (ideally, have some experience using Salesforce and Pardot) and digital marketing practices and channels (Google Analytics, SEO, PPC, and social media). Should be tech friendly and able to pick up new tools and processes quickly

Additional Information

Verisk Analytics is an equal opportunity employer.

All members of the Verisk Analytics family of companies are equal opportunity employers. We consider all qualified applicants for employment without regard to race, religion, color, national origin, citizenship, sex, gender identity and/or expression, sexual orientation, veteran's status, age or disability.

http://www.verisk.com/careers.html

Unsolicited resumes sent to Verisk, including unsolicited resumes sent to a Verisk business mailing address, fax machine or email address, or directly to Verisk employees, will be considered Verisk property. Verisk will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.

Consumer Privacy Notice

At Verisk, the health and safety of our people is our number one priority. Effective November 15, 2021, and subject to applicable law, all prospective hires for office based roles or roles that support any of our businesses’ government contracts will be required to demonstrate that they are fully vaccinated against COVID-19 by their start date, or qualify for a legally-required medical or religious accommodation to this vaccination requirement, as a condition of employment. Hired candidates who do not demonstrate that they are fully vaccinated against COVID-19 by their start date, and who have not been approved for a legally-required medical or religious accommodation will no longer meet the requirements for employment and their offers of employment will be immediately rescinded, in accordance with applicable law.