Marketing Manager in Wilmington, Delaware, United States of America at PayPal

Job Description

Job Description

At PayPal (NASDAQ: PYPL), we believe that every person has the right to participate fully in the global economy. Our mission is to democratize financial services to ensure that everyone, regardless of background or economic standing, has access to affordable, convenient, and secure products and services to take control of their financial lives. We’re a purpose-driven company, and our beliefs are the foundation of how we conduct business every day. We’re guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Collectively, these values inspire us to work together as One Team with our customers at the center of everything we do, and to take care of ourselves, each other, and the communities in which we live and work. We challenge the status quo, ask questions, and find solutions. Join us as we enable the hopes, dreams, and ambitions of millions of people around the world.
PayPal is seeking an experienced marketer to drive customer acquisition and loyalty strategies for its Global Merchant Lending products including PayPal Business Loan and PayPal Working Capital in the U.S. You will play a central role—working with channel leads (digital display, email, mail, social, telemarketing, etc.) and campaign management to orchestrate end-to-end marketing strategy and plans for key product and campaign launches. You have experience across multiple marketing communications disciplines and can toggle seamlessly between the importance of the PayPal brand values and our product features. Candidates should be well versed in business case development, project management, A/B testing strategy, creative asset development, as well as have a strong understanding of marketing analytics to drive towards data-based decisions.

Responsibilities

• Create go-to-market strategies for Small Business (SB) and Mid-Market (MM) businesses including segmentation, targeting, channels, creative direction, and metrics.
• Align stakeholders on plans, including risk, channel managers, sales, legal, compliance, finance, campaign management, SB and MM segment teams.
• Plan and oversee budget for plans.
• Build strong relationships with SB and MM teams on cross-sell initiatives.
• Work with modelers and analytics to create personalization & targeting strategies that best optimize usage of limited inventory impressions for acquisition.
• Partner with cross-functional teams to optimize experiences throughout the acquisition funnel to increase conversion.
  

Requirements

• Minimum 5 years of experience in marketing – financial services background is a plus.
• Bachelor degree required, MBA or equivalent experience preferred.
• Proven track record of defining, executing & measuring marketing strategies & tactics in digital & direct response channels.
• Experience developing creative strategy & messaging.
• Expertise in direct response email marketing, familiarity with ESPs, mobile optimization & overall email best practices.
• Excellent organizational skills with the ability to manage several priorities simultaneously on tight timelines.
• A data-based approach to strategy creation & prior experience developing targeted & segmented plans.
• Strong interpersonal & influencing skills to drive business priorities within the larger organization as well as to work with cross-functional partners to win as one team.
• Ability to evaluate & optimize the entire customer journey from top of funnel entry points through application, to conversion, and repeat buy.
• Comfort functioning with ambiguity & ever-changing product/business landscapes, seizing opportunities proactively.
• Develop and deliver effective internal briefs to cross-disciplinary channel teams, ensuring plans champion the customer, leverage the brand promise, and are tied to business objectives.
• Love what you do!

For more than 20 years, PayPal has remained at the forefront of the digital payment revolution. By leveraging technology to make financial services and commerce more convenient, affordable, and secure, our open digital payments platform gives PayPal’s 400 million active account holders the confidence to connect and transact in new and powerful ways. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying, or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom, enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies.

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at [email protected].
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