Job Description

From the start, we’ve made it our mission to break down barriers and create equitable access to great jobs. With our most recent round of funding, we’re expanding our mission to build a platform students love, that helps early talent of all backgrounds receive access to opportunities – no matter who they know or where they go to school. Learn more about Handshake’s $80M Series E funding round .

Handshake is the largest early career network, helping millions of students from all backgrounds get hired and launch their careers with no connections, experience, or luck required. The Handshake community includes 18 million students and young alumni (9 million active students & alumni) from 1,400 educational institutions including four-year colleges, community colleges, boot camps, and 290+ minority-serving institutions. We connect up-and-coming talent across all 50 states with 600,000+ employers recruiting on Handshake - from every Fortune 500 company to thousands of small businesses, nonprofits, startups, and more. Handshake is headquartered in San Francisco with offices in Denver, New York, and London.

Everyone is welcome at Handshake. We know diverse teams build better products and we are committed to creating an inclusive culture built on a foundation of respect for all individuals. We strongly encourage candidates from non-traditional backgrounds, historically marginalized or underrepresented groups to apply.

If you are not sure that you’re 100% qualified, but up for the challenge – we want you to apply. We believe skills are transferable and passion for our mission goes a long way.

Your Impact:

Handshake is hiring a Student Lifecycle Marketing Operations Manager reporting to the Head of Student Lifecycle Marketing, on the Student Marketing team. In this role you will take ownership of the systems, tools and processes that are central to the effective running of the department to drive the business forward. Working with the Lifecycle marketers and various engineering teams, you will build the team’s ability to deliver meaningful communications to our student audience which drive our business goals. You are a strong mix of technical, analytical and creative.

As the first marketing operations hire on the team you will drive how we format, use and capitalize our treasure trove of data. In this role, you will grow not only the current email centric capabilities of the team but drive implementation of push and SMS to help us become a best in class organization in proactive and relevant communications to our students.

Your Role

• You will manage our marketing database by
  • Health, hygiene and management of Iterable database
  • Technology and database architecture support
  • Leading ma nagement of all marketing tech stack integrations, field mapping and optimizations of functionalities.
  • Collaborat ing with data engineering to ensure data needed is available to execute lifecycle marketing campaigns and if not partner ing to find solutions to pipe to Iterable
• You will be our marketing tech leader through
  • Research and suggest ing new tools or channels to optimize LCM performance
  • Implementation and training of other LCM team members on these tools
• You will own the lifecycle marketing tech roadmap by
  • Owning creation of, management and implementation of our quarterly/yearly lifecycle tech roadmap
  • Writing PRDs for roadmap projects
  • Working with student engineering, data engineering and infrastructure teams to implement quarterly roadmap

Your Experience:

• 4+ years of experience with 2+ years in customer marketing, marketing operations, marketing automation or CRM; comfortable with automation strategy, segmentation and marketing using digital channels (email, push, SMS, in-app, website, etc.).
• 2+ years of working directly in an enterprise-grade ESP (preferably Iterable or similar)
• Strong understanding of CRM databases and related structures including data concepts such as JSON, APIs, ETLs
• Proficiency in HTML and CSS
• Ability to translate complex data sets into concrete business recommendations, ensuring we have the data that we need in the places that we need it to drive marketing objectives
• Ability to work with data engineering and data science to clearly express needs and business cases
• Excellent written and verbal communication skills.
• Proactive and results-oriented with a drive to make improvements.
• Fervent attention to detail and QA process.

Benefits:

• Stock: Ownership in a fast-growing company.
• 401k: We care about your ability to save for your future.
• Family Focus: Parental leave and flexibility for families.
• Time Off: Flexible vacation policy to encourage people to get out and see the world.
• Healthcare: World-class medical, dental, and vision policies.
• Goodies: Whatever hardware and software you need to get the job done.
• Team Fun: Regularly scheduled events, sports, game nights, book clubs.
• Learning: Learning & Development opportunities for you to grow your skills and career.
• Great team: Working with fun, hardworking, nice people who are committed to making a difference!
• ...And much more!

We value diversity of all kinds, and are committed to building a diverse and inclusive workplace where we learn from each other. We are an equal opportunity employer and welcome people of all different backgrounds, experiences, abilities and perspectives.

Just browsing or not ready to apply? Keep in touch with us!