Director of Product Marketing, Domains

Job Description

Location: Santa Clara, CA | Tempe, AZ | Austin, TX | Kirkland, WA

This position is not eligible to be performed in Alaska, Colorado, Mississippi, North Dakota, or the Virgin Islands.

As a Director of Product Marketing for GoDaddy’s portfolio of Domains offerings and experiences, you’ll champion our customers’ needs and opportunities for growth by leading efforts to identify new and innovative product positioning, messaging and offers connected to domains. You will devise opportunities for growth, define the foundations of our customer-facing messaging and partner closely with both product management leadership and go-to-market teams to experiment with new offerings globally.

What you'll get to do...

• Customer Insight Leadership – Lead broad customer segmentation and persona development efforts. Understand critical customer insights to guide product growth strategies.
• Product Strategy—Partner with product management leadership across multiple business units to define a multi-year view to customer jobs to be done, identify new growth opportunities by way of differentiated product solutions.
• Messaging, Packaging and Lineup Strategy Development –Ensure the delivery of clearly differentiated, customer-backed positioning and messaging across multiple product lines. Launch and optimize pricing and packaging strategies that make sense to customers and drive business results.
• Guidance for Go To Market Execution– Oversee the translation of messaging/positioning and packaging strategies into briefs guiding marketing campaign development. Develop key inputs on the customer target and product value proposition to launch new services.
• Market intelligence – Lead the cross-functional discussion on competitive dynamics and potential response in regard to product packaging, positioning, pricing and messaging.
• Sales enablement –Create with our sales team in driving the creation of necessary collateral, promotions, training, and tools to drive growth and efficiency within GoDaddy’s support and outbound telesales channel.

Your experience should include...

• 10+ years of product marketing and/or relevant consulting experience. Experience with small businesses-oriented offerings (either B2B or B2C sales) is desirable.
• Demonstrated passion for the customer, gaining customer insights by way of research and testing and translating insights into successful execution.
• Experience leading teams in a highly cross-functional environment. Ability to effectively lead through ambiguity, drive decision making among peers.
• Strong experience in developing simple, but impactful, consumer-oriented messaging and positioning for SaaS off based on market research and insights.
• Best in class analytical ability, with track record of “test & learn” mindset. Proven ability to lead others in leveraging data to build business cases.
• Best in class analytical ability, with track record of “test & learn” mindset
• Excellent written, presentation and verbal communication skills, including the ability to communicate complex concepts clearly and simply.

You might also have...

• MBA preferred

We've got your back... Enjoy our many benefits (My Wallet), including paid time off, 401k, equity grants and parental leave. Join one of our employee resource groups (Culture). Continue to have a side hustle, if you have one (we love entrepreneurs, remember?). Most importantly, come as you are and make your own way.

About us... GoDaddy is empowering everyday entrepreneurs around the world by providing all of the help and tools to succeed online. GoDaddy is the place people come to name their idea, build a professional website, attract customers, sell their products and services, and manage their work. Our mission is to give our customers the tools, insights and the people to transform their ideas and personal initiative into success. To learn more about the company, visit About Us (https://aboutus.godaddy.net/about-us/overview/default.aspx.)

GoDaddy is proud to be an equal opportunity employer. We will not discriminate against any applicant or employee on the basis of age, race, color, ethnicity, national origin, citizenship, religion, creed, sex, sexual orientation, gender, gender identity or expression (including against any individual that is transitioning, has transitioned, or is perceived to be transitioning), marital status or civil partnership/union status, physical or mental disability, medical condition, pregnancy, childbirth, genetic information, military and veteran status, or any other basis prohibited by applicable federal, state or local law. GoDaddy will consider for employment qualified applicants with criminal histories in a manner consistent with local and federal requirements.

If you need help completing an application for a position with GoDaddy, please reach out to our Recruiting Team at [email protected].

GoDaddy doesn’t accept unsolicited resumes from recruiters or employment agencies.