Associate Director of Product Marketing

Job Description

About Syapse

Syapse is a real-world evidence company on a mission to improve outcomes for all cancer patients. By integrating complete, longitudinal, and continuously updated real-world patient data, we can provide unique insights into patients’ care journeys. Our advantage derives from a decade of partnership with the world’s largest Learning Health Network of innovation-driven healthcare systems.

Syapse enables providers to operationalize precision medicine and deliver the best care today to their patients while helping life sciences companies and regulators accelerate the development and approval of new therapies for patients tomorrow. Together we are working toward a future where all cancer patients have access to the best precision care.

About the role

What we do at Syapse is in high demand, nuanced, and has a tremendous impact on the lives of patients with cancer. To market, attract, and retain customers and prospects requires deep expertise in life sciences organizations. You will be responsible for developing compelling stories to support strengthening new and existing relationships within life sciences to increase the utilization of our solutions. You’ll be required to articulate our value proposition and create buzz amidst a sea of other real-world evidence companies.

What You’ll Accomplish

You will join a small and mighty team as our next Associate Director, Product Marketing. Your primary audience of focus will be life sciences. You will understand our health system relationships that make up The Syapse Learning Health Network and fuel our insights into life sciences. You will focus on life sciences in the real-world evidence (RWE) space. Real-world evidence has tremendous value to improve healthcare outcomes, but not all RWE solutions are the same.

You will lead campaigns and develop compelling stories to differentiate Syapse from our competitors. You will also closely collaborate with the Commercial team to accelerate our growth. You will become a master of our solutions and feel a sense of responsibility for the market’s understanding of what we do.

How You’ll Spend Your Days

• Lead the path forward for product and solution launches through 2022
• Use design thinking to tell compelling stories which showcase our solutions and support our Commercial team in their efforts to build relationships with life sciences companies
• Development of collateral, pitch decks, and blogs to sustain brand awareness amidst our target life sciences accounts
• Co-lead ongoing efforts to expand our solutions to support therapeutic areas outside of oncology
• Evolve our internal competitive intelligence program in partnership with our Strategy team
• Develop a content marketing strategy with the support of a Copywriter and Head of Marketing

What you bring to the table

• Deep understanding and experience within life sciences. Oncology experience preferred.
• Successfully executed (start to finish) a product launch
• Establish yourself as a leader – you will be THE ambassador for commercializing our solutions.
• Keen eye on the prize – ability to say ‘no’ and not get distracted from the end goal.
• Focused collaboration – connect with stakeholders across organizations and levels to garner buy-in and remain hyper focused on the purpose of the launch
• Works well independently and have the confidence to make micro-level decisions daily to impact macro-level choices over time; and can translate that same confidence to presenting research as well as launch plans to executives
• An eye for good design and storytelling by way of visuals (Google Slides).
• Constantly innovating – bringing fresh ideas to the table to elevate our approach to marketing our solutions

Meet the team: https://medium.com/syapse

A Note on Location:

Syapse is a Remote-First company. What does that mean? Simply, we hire team members anywhere regulations allow and assume everyone will work from home full time. Unless expressly stated otherwise, Syapse hires need to be located and perform their job in the United States. Some folks travel, some may eventually gather in person in areas where we have a critical mass of employees, and of course we’re excited to get together as departments and as a whole company throughout the year in person. But you, and the rest of Team Syapse, will mostly work from home.

Next steps

Syapse is a globally dispersed, technology-enabled insights company. conducting all interviews via phone or video chat. Typically an interview process starts with a call with a recruiter, then a team member or hiring manager one on one, followed by a series of 3-4 interviews with team members and stakeholders. We’re committed to providing you the best possible interview experience and opportunities to spend meaningful time getting to know our company, mission, and wonderful teammates. We appreciate your help in achieving this outcome and welcome your feedback and requests on how we can make this a reality for yourself & future candidates.

Have a quick question about the role? Email [email protected] or simply apply here.