Senior Director of Marketing, Americas (Enterprise)

Job Description

Coursera was launched in 2012 by two Stanford Computer Science professors, Andrew Ng and Daphne Koller, with a mission to provide universal access to world-class learning. It is now one of the largest online learning platforms in the world, with 92 million registered learners as of Sept. 30, 2021. Coursera partners with over 250 leading university and industry partners to offer a broad catalog of content and credentials, including Guided Projects, courses, Specializations, certificates, and bachelor’s and master’s degrees. Institutions around the world use Coursera to upskill and reskill their employees, citizens, and students in many high-demand fields, including data science, technology, and business. Coursera became a B Corp in February 2021. The Marketing & Communications team is responsible for connecting the world to lifelong transformative learning. They also work to shape public conversations on the future of education and work. The team is segmented into four areas of focus: Consumer Marketing, Enterprise Marketing, Brand & Creative, and Communications. The team is currently focused on expanding the reach of Coursera’s brand, attracting students to degree programs, bringing new customers to Coursera for Business, and creating a marketing system that nurtures learners throughout their professional lives. We are looking for an Enterprise Marketing leader to drive growth for our Business and Campus verticals in the Americas as well as our global Government business. You’ll be responsible for working with sales leadership to define the marketing strategy and deliver sales pipeline to hit quarterly and annual goals. You will manage a team of marketers focused on field marketing activities, while partnering with the global demand generation team on digital, top-of-funnel strategies. The ideal candidate will be both creative and data-driven, collaborate effectively with partners, and an inspiring manager who can grow the team. If you are excited by the fast pace of building a global business that is having an impact on the world, we’d love to hear from you!

Responsibilities:

• In partnership with sales leadership, develop and drive the regional marketing strategies to generate demand and accelerate pipeline for enterprise, mid-market and government sales.
• Achieve targets for marketing qualified leads and sales accepted opportunities; lead initiatives to optimize the performance of the marketing/sales funnel.
• Build, execute, and optimize marketing activities to drive engagement via conferences, workshops, online events, content marketing, account-based marketing and other field marketing activities.
• Partner with the global demand generation team to develop and optimize digital and paid campaigns.
• Manage and develop a high performing team of marketers who can scale to support a fast growing business.

Basic Qualifications:

• 15+ years Enterprise SaaS marketing experience in a fast-growth environment
• 7+ years managing a marketing team
• 5+ years responsible for sales pipeline for a region or customer segment
• Successful track record managing multi-channel initiatives including events, webinars, email, content, and paid media campaigns
• Strong analytical skills and comfort using data to make business cases and decisions
• Strong verbal and written communication skills

Preferred Qualifications:

• Experience in the Education Technology space and/or experience selling to L&D and HR organizations
• Experience using marketo, salesforce and other marketing technology tools
• Experience working in the LATAM market
• Experience marketing to US and global governmental agencies

If this opportunity interests you, you might like these courses on Coursera: Marketing in a Digital World The strategy of content marketing Artificial Intelligence in Marketing Coursera is an Equal Employment Opportunity Employer and considers all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, age, marital status, national origin, protected veteran status, disability, or any other legally protected class. If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, please contact us at [email protected]. Please review our CCPA Applicant Notice here. Apply for this job