Senior Brand Marketing Manager

Job Description

The Second Renaissance is Here. Come Join Us.

Our mission has always been to enable creators to do what they love and get paid by the people who love them. Today, there are over 200,000 creators sharing their work on Patreon, earning over $100M per month from more than 7 million patrons across the world. We’re incredibly humbled by the opportunity to help so many creators pursue their dreams and build passionate communities around them. And we’re just getting started.

To kick our mission into high gear, we’ve recently raised a Series F funding round of $155M at a $4B valuation. That's over three times bigger than where we were just six months ago! This is proof of the incredible power and potential of creators, and of building this explosive economy. We’ve been funding the creative class since 2013 and have raised a total of $410M from the following investors: Index Ventures, Thrive Capital, NEA, Lone Pine Capital, Glade Blook, Tiger Global Management, Woodline Partners, CRV and Wellington.

To learn more about our origin story, check out Guz Raz’s How I Built This with Patreon co-founders, Jack Conte and Sam Yam.

As a Senior Brand Marketing Manager, you’ll define what makes Patreon, Patreon. Partnering with a collaborative set of designers, writers, creators, and more, you’ll bring our story to new audiences through brand campaigns, partnerships, and creator launches.

You’ll have the opportunity to usher Patreon into its next era and help us redefine how we champion and serve the creative class.

You Will Be Responsible For:

• Brand Strategy: Bring our new brand positioning to life by defining and implementing the brand messaging strategy for 2022.
• Content & Creative: Help build gold standard content with data driven briefs across all online and offline channels - i.e., YouTube, social media, events, activations, web.
• Campaigns: Oversee the end-to-end development of integrated brand campaigns across the globe.
• Be at the forefront of culture. Keep your pulse on what’s happening in the creative space. Surface emerging trends, communities, and up-and-coming creators.
• Lead with insights. Partner with product marketing, research, and analytics teams to ensure our initiatives are grounded in solid insights.
• Team Leadership: Inspire a brand strategy team to achieve ambitious outcomes in funding the creative class.

You Have:

• 5 - 8+ years of B2C brand marketing strategy role, helping define world class brands with smart, engaging campaigns, programs and content.
• Develop insightful, data-backed creative briefs that inspire the best work possible.
• Ability to react quickly to new information, opinions and direction.
• High EQ with proven experience in managing and developing a team.
• Vendor and agency management .
• Exceptional storytelling capabilities with an ability to mobilize and inspire all of Patreon around a brand vision and its supporting initiatives.
• Ability to propose innovative solutions to complex problems and articulate clear goals, insights, plans and achievements to the core executive team and board.
• Expertise in brand tracking , qualitative and quantitative research , creative testing, campaign analysis , and leading a roadmap of insights-driven brand marketing.

Who You'll Work With:

At Patreon, you'll join a high-performing and highly-empathetic team of people who proudly work on fulfilling our mission of funding the creative class. Our culture of creator-first, thoughtful teammates keeps work creative, stretching, and rewarding.

Our Core Behaviors:

• Put Creators First. Patreon is nothing without our creators.
• Achieve Ambitious Outcomes. Set, measure, and accomplish goals that deliver massive value to our creators and patrons.
• Cultivate Inclusion. We want an environment that retains and engages the diverse teams we build.
• Bias Towards Action. When in doubt, we take the next best step, then course correct when needed. We go out of our way to fix problems when we see them. We take ownership seriously.
• Be Candid and Kind. Be extremely caring and extremely direct in all you do at Patreon, especially when it comes to giving positive and constructive feedback.
• Be Curious . You don’t know it all, and that’s the fun part. Everything gets better when you’re curious. Things get more interesting, more clear, and more approachable. When you bring curiosity into the workplace, you’re growing yourself, your teammates, and Patreon as a whole.

Want to Learn More About Patreon?

• Check out TechCrunch’s article about our focus on membership
• Listen to our CEO Jack and Co-Founder Sam chat with Guy Raz on NPR’s How I Built This
• Check to see if you know a Patreon teammate on LinkedIn