Associate Product Marketer

Job Description

We’re looking for a Associate Product Marketing to help drive go-to-market strategy across BrightEdge’s Products. You’ll work with Product and Engineering teams to define and launch our roadmap and with Marketing and Sales teams to drive awareness, consideration, and adoption across the spectrum, from startups to the world’s largest digital platforms. You’ll also drive customer retention and relationship programs by supporting Product Marketing’s thought leadership programs. Yearly Marketers spend over hundreds of billions on creating digital marketing content. This content means nothing if it can’t be found online. At BrightEdge, we help companies connect their customers to the content that matters to them – transforming their business and driving more revenue. BrightEdge is widely recognized as a global leader in enterprise Search Engine Optimization (SEO) and Digital Marketing. BrightEdge has thoroughly redefined the concept of SEO by developing an award-winning platform that precisely measures and optimizes marketing content in real-time across online channels. The continuous innovation of our product is supported by what we believe to be our most valuable assets: our people. Our employees are industry experts at the forefront of digital transformation. Come join us and help us share the future of SEO. Your Future at BrightEdge Do you want to work with some of the most innovative brands? Customers across more than 80 countries and all industries trust BrightEdge to modernize their digital marketing stack for today’s transforming world. We’re looking for our next teammate, an Implementation Specialist who has a knack for high volumes of client interaction and a keen eye for detail throughout the implementation process.

What you will do:

• Advocate for our existing and prospective users, be informed about our competitive landscape, and become the go-to expert for your product area to help shape the product roadmap and strategy.
• Work with the product marketing team to develop product positioning and messaging informed by user research, market insights, and product understanding.
• Work closely with a range of cross-functional teams—product managers, sales, design, PR, and engineering—to develop go-to-market strategy and drive launches for our products.
• Help enable client facing teams at BrightEdge—from Sales to Customer Success.
• Partner with the Product and Growth Marketing teams to track the right metrics and execute campaigns that drive awareness and adoption on an ongoing basis.

What it takes to be successful:

• At least 3-5 years of relevant work experience that can span marketing, product marketing, product management, sales engineering, operational roles, or strategy consulting.
• Product marketing work experience, preferably in a technology company and ideally in a SAAS environment.
• Experience working across multiple product lines.
• Experience in B2B marketing working closely with product development and go to market teams.
• Excellent written and oral communication skills.
• BA/BS degree

Who we are looking for:

• A storyteller. You have deep empathy for users and can adapt how you communicate to best reach and engage your audience—from practitioners to CMO’s—and differentiate BrightEdge. You have excellent verbal and written communication skills.
• Data-oriented. You like working with data and insights and pair that with your passion for users to generate balanced and thoughtful points of view for how to take our products to market.
• Organized. Able to manage highly interdependent, complex projects and keep various workstreams on track.
• Passionate about product messaging and emerging technology. You are keen to learn about how things work and can explain technical concepts in ways that everyday people can understand. You follow tech trends, and you’re excited about building incredible product experiences.
• Ambitious and adaptable. You are eager to make an impact. You thrive in a fast-moving, dynamic, hyper-growth environment and can operate fluidly between the 30,000-foot strategy level and the micro-detail to get things right.
• A team player. Product Marketers collaborate across the Marketing team and work with a range of disciplines to execute on project.

Benefits & Perks:

• Continuous and Ongoing Training
• Defined Career Paths
• Competitive Compensation Packages
• Medical, Dental, and Vision Insurance
• Happy Hours and Team Building Events
• Free Friday Lunches and Fully Stocked Kitchen
• 15 Flexible PTO Days plus 8 Paid Holidays Annually
• Option to work from home on a full-time basis

About BrightEdge BrightEdge is widely recognized as a global leader in SEO and Digital marketing. The most innovative customers across more than 80 countries trust BrightEdge to modernize their Digital Marketing stack for today’s digital world. We are helping thousands of organizations, including many of the world’s largest companies, transform their businesses and drive more revenue. The continuous innovation of our product is supported by what we believe to be our most valuable assets: our people. Our employees are industry experts at the forefront of digital transformation. Come join us and help us share the future of SEO. Apply for this job