Senior Programmatic Specialist

Job Description

At Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity and courage of a small business owner. There’s something so profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams . Here, we all play an integral part in helping business owners, entrepreneurs, non-profits and individuals to succeed by giving them all the help and tools they need to grow online. We’re energized by new challenges and new possibilities-and we’re just getting started!

The Senior Programmatic Specialist (internally Sr. Digital Marketing Specialist) is critical to the success of the Digital Marketing team and the larger Acquisition function. As a Specialist, you will work closely with the digital team to ensure the success of programmatic advertising campaigns. The responsibilities of this role include campaign setup and QA, ongoing optimization of programmatic media campaigns, troubleshooting campaign issues related to pacing, performance and tracking, and developing strategic recommendations that support key objectives. The Senior Digital Marketing Specialist has a deep understanding of the digital media industry and extensive knowledge around the programmatic landscape with an ability to identify actionable insights from data to help inform tactical recommendations.

What you’ll do:

• Manage digital campaign operations in ad server (trafficking display ads, QA, troubleshooting)
• Setup and launch campaigns in programmatic media buying platform and self-service ad manager products (including but not limited to Facebook, LinkedIn, Spotify, etc.)
• Execute all aspects of campaign maintenance, including daily performance checks and optimizations, pacing updates and reporting
• Ensure programmatic strategies are aligned to KPIs to drive optimal campaign performance
• Own monthly accruals and process all invoices for payment
• Assist with analytics, deriving insights from data and providing actionable insights and strategic recommendations to improve campaign performance and pacing
• Monitor trends to identify and troubleshoot tracking issues
• Keep up to date with industry trends through trade journals, workshops and events

Who you are:

• Bachelor’s Degree with minimum of 3-5 years of relevant industry experience
• In-depth knowledge of DSPs, ad servers (CM360) and programmatic execution
• Proficiency in Microsoft Office (Excel, PowerPoint)
• Highly communicative team player
• Analytical aptitude and strong critical thinking skills

Why You’ll Love Us:

• We celebrate one another’s differences. We are proud of our culture of diversity and inclusion, and we're always working hard to strengthen and improve this culture. We have programs in place that bring us together on important issues and provide educational opportunities for all employees.
• Join the experts. If you're passionate about supporting businesses and organizations, you won’t find a better spot to share your talent. We’re dedicated to improving the quality of our product from a customer standpoint and have a true desire to enable the success of businesses, non-profit organizations, and community groups.
• You’ll have opportunities to grow your career. We encourage and support our team members to learn different aspects of the business, take on stretch assignments, seek coaching opportunities and professional development opportunities.
• A generous paid time off policy and a competitive benefits package that supports the health and well-being of you and your family

At Constant Contact, we’re all about work flexibility and are proud to serve our customers as a hybrid workforce. Our hybrid work model combines the convenience of remote work with access to our great office locations to collaborate in-person, participate in live trainings, and socialize with colleagues. To promote the safety of our employees, their families and our community, where permitted by applicable law, we require all new hires to be fully vaccinated against COVID-19 prior to their first day of work.

Constant Contact is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, genetic information, veteran status or any other status protected under applicable law. If you require accessibility assistance applying for open positions, please contact [email protected].

Notice to Recruiters and Staffing Agencies:

Constant Contact has an internal talent acquisition department and designated career site for individuals looking to join our team. Constant Contact will not accept unsolicited resumes from any external recruiters, staffing firms, search agencies or any fee-based referrals. Any unsolicited resumes sent to directly to Constant Contact, in any capacity will be considered property of Constant Contact. Constant Contact will not pay a fee for any placement resulting from the receipt of an unsolicited resume.