Brand Marketing Manager

Job Description

Interested in working at Hudl? Awesome. Here’s what you need to know.

We believe each moment in sports can change the plan, change the game and change lives. That’s why our mission is to build the world’s most powerful network of sports video and data to empower teams to make every moment count.

How? By hiring people around the world who want to help us support coaches, players, analysts, recruiters, teams, clubs and fans. Hudl customers use our products to capture video, analyze data, share highlights and a lot more. They stay ahead of the game with the latest technology and we help them achieve their goals.

Want to join us?

In this role, you’ll be responsib le for contributing to and activating on the strategy that expresses the voice, heart and soul of the Hudl brand. You’ll play an integral part in creating positive, inspiring thoughts in the minds of prospects, current customers, and existing and future employees. This role will manage the execution of brand initiatives including advocacy campaigns, in-person and digital events, thought leadership programs, cross-market advertising campaigns, and talent recruitment marketing. By combining user insights, strategic thinking, beautiful design and creative storytelling, this role will work within the Hudl brand team to create a wide range of work that drives Hudl’s reputation for making every moment count. You’ll wear your marketing hat one day and your creative hat the next to bring it all to life. You’re the right person for this role if you’re data-driven enough to align to KPIs from business units across the globe while thoughtful enough to translate Hudl’s core values into our public position on relevant current events.

The Brand Marketing Manager will report directly to the Sr. Director - Brand & Creative and work closely on initiatives that keep our portfolio of products and services (including everything from product naming to identity creation) aligned with the overarching brand strategy. To do this, you’ll collaborate not only with partners on the brand and marketing teams, but cross-functionally with various disciplines, including Product, Sales & Customer Success, Support, Talent & People, as well as leaders across the organization both locally and globally to bring this reputation to life.

Hudl has a flexible location policy. This position is available in Lincoln, NE, Omaha, NE or Boston, MA where we have Hudl Offices or this position is also offered remotely within the U.S.

You are

• Left- and right-brained . You're highly creative, but use data to make informed choices. You love to visualize how parts and pieces fit together and can connect the dots for others.
• Interested in social and digital marketing trends . You’re someone who can get into the weeds on effective digital marketing. You stay up to speed on the latest digital trends and know-how to flex your marketing strategies across multiple mediums, channels, and audiences.
• User-focused . You grasp the emotional and rational reasons for which customers buy products, services and solutions, and can position and convey the value of Hudl based on that understanding. This also applies to talent acquisition for Hudl.
• A big-picture thinker . You like to be well-versed on every single one of your company's current products and services, short and long-term roadmaps, and strategies for winning each market–allowing you to connect dots, make healthy marketing decisions and thread the needle between overlapping initiatives.
• Data-Driven. You subscribe to the idea that “it’s only creative if it works” and constantly look for quantitative avenues to build business cases and track results.

You will

• Maintain and expand on our brand foundations. You'll tackle initiatives that focus on expanding the Hudl brand to enable global growth while providing brand awareness that supports the efforts of Hudl’s primary business units—all while keeping the execution aligned with the overarching brand strategy. To do this, you’ll constantly stay up to date on our customers and markets by using Hudl’s existing consumer insights, conducting new research when needed, and measuring brand performance metrics.
• Ignite the brand story and build buzz. We’re bigger than the sum of our parts. It’s important that our brand goes beyond just sports and geographies–it’s about telling the Hudl story, sharing our vision, and proving the impact Hudl has on real people. Whether executing stunts and in-person activations or running digital ad campaigns, you’ll play an integral part in building buzz and bringing the brand to life.
• Create advocates. You’ll develop frameworks and campaigns that empower our most passionate and valued users to tell their stories and promote our products. Our story is best told through our customers and our people. You’ll ensure that they’re at the center of our brand strategies and we’re leveraging their stories throughout.
• Be part of a high-performance creative team. Our business changes rapidly and you move as fast as it does, with powerful results and outstanding quality fueled by a creative mindset. You’ll work closely with other creatives (content creators, designers) to build brand campaign materials across multiple mediums.
• Help us be a better corporate citizen. You’ll work on initiatives that tie our mission of making every moment count to societal challenges, using our brand platform to help create positive change and level the playing field.

We will

• Celebrate work at Hudl retreats . We like to gather our Hudlies from around the world to showcase achievements and strategize for the future.
• Treat you like an adult . We’re all about a healthy work-life balance. We’ll give you unlimited vacation time and have company-wide timeout days (no meetings allowed).
• Provide career growth . We’re lifelong learners who encourage professional development. We’ll give you tons of resources and opportunities to keep growing.
• Supply you with tools for success . We've invested in our office spaces, designing them with our employees in mind. You’ll have the enriching, flexible environment and powerful hardware you need to do your job well.
• Support your mental and physical health . We care about our employees’ wellbeing. Our Employee Assistance Program, Employee Resource Groups and fitness partner Peerfit have you covered.
• Cover your medical insurance . We have multiple plans to pick from to ensure you’ll have the coverage you (and your dependents) want.
• Contribute to your 401(K) . Yep, that’s free money. We’ll match up to 4% of your own contribution.

Diversity at Hudl

Hudl is an equal opportunity employer. We understand the power of a diverse team, celebrate differences and promote inclusion.

We also know imposter syndrome is real and the confidence gap can get in the way of meeting spectacular candidates. Please don’t hesitate to apply—we’d love to hear from you.

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