Job Description

View All Jobs

Product Marketing Specialist

× Email This Job Your First Name
Your Last Name
Your E-Mail Address
E-Mail Address to Share With
Subject
Message
Prove you're not a robot Send E-Mail Close US-Remote

• Apply
• × Employee Referral Tell Us Who You Are First Name
  Last Name
  E-Mail Address
  Please complete all 3 fields. How Do You Want to Share?
  Close

Since 1999, Cvent has been transforming the meetings and events industry with the innovative technology organizations need to promote, manage, and evaluate their events and drive live engagement with their attendees. We are looking for team members who thrive in a dynamic, vibrant environment, are out-of-the-box thinkers, passionate business operators, and are looking to grow with us as we work together to power the human connection through our technology.

Cvent is looking for a Product Marketing Specialist to join our Product Marketing team. This position will play a key role in driving Cvent’s growth by supporting the go-to-market strategy of some our biggest products while leading the GTM strategy of some of our smaller products with big growth potential. The new hire would be responsible for the development and continuous refinement of the positioning and messaging related to his/her products, to make sure they continue to resonate with our audiences and continue to be differentiated.

This role reports to the Senior Manager, Product Marketing and will collaborate closely with Cvent’s Product Management, Sales, and Customer Success departments in addition to various teams within the marketing organization. The ideal candidate should already have experience in product marketing in the SaaS space.

What You Will Be Doing

• Support existing and developing new go-to-market strategies for a number of products.
• Position and market our solutions as industry leading Event Marketing and Management products.
• Develop clear and compelling pain point based value propositions that resonate with customers and prospects.
• Gain a deep understanding of your suite of products with the ability empathize with the pain points our solutions solve for our personas.
• Work closely with Product Management on rolling out new releases and enhancements.
• Collaborate with Sales and Sales Enablement teams to arm our sales teams with the resources they need to be successful in achieving growth targets.
• Develop an in-depth understanding of customer and prospect requirements and represent the voice of the customer/prospect within the organization as it pertains to your products.
• Help in creating content for marketing-owned channels, including website, blog, sales collateral, white papers, sales presentations, and customer case studies.
• Perform sales training and participate in sales calls to ensure field effectiveness in positioning and selling.
• Continue to optimize the channels where your products show up and make data-driven decisions based on internal reports.
• Support win/loss analysis, competitive positioning, and more.

What You Need for this Position

• A minimum of 4-6 years total work experience with 2-3+ years in marketing (preferably in product marketing for SaaS).
• Excellent written and verbal communication skills.
• Strategic thinking and ability to define and pursue high level objectives.
• Outstanding attention to detail.
• Self-motivated to drive personal and group outcomes.
• Problem solving skills, with the ability to think on your feet.
• Leadership skills with the ability to command a room with executives and more senior coworkers present.
• Ability to work in cross-functional teams and collaborate closely with colleagues across marketing and other departments.
• An entrepreneurial drive and work ethic.
• Ability to prioritize in a results-driven, collaborative environment.
• Aptitude for technology and ability to connect technical concepts with customer value.
• A passion for creativity and digital content creation a plus.
• BA in marketing, business, or related field. MBA a plus.

At Cvent we celebrate, support and are committed to creating a diverse and inclusive environment. We’re proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status or any other legally protected characteristics.

Cvent maintains a drug-free workplace.

Physical Demands Notice