Senior Marketing Manager in Milano - Via Roberto Lepetit at PayPal

Job Description

Job Description

At PayPal (NASDAQ: PYPL), we believe that every person has the right to participate fully in the global economy. Our mission is to democratize financial services to ensure that everyone, regardless of background or economic standing, has access to affordable, convenient, and secure products and services to take control of their financial lives. We’re a purpose-driven company, and our beliefs are the foundation of how we conduct business every day. We’re guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Collectively, these values inspire us to work together as One Team with our customers at the center of everything we do, and to take care of ourselves, each other, and the communities in which we live and work. We challenge the status quo, ask questions, and find solutions. Join us as we enable the hopes, dreams, and ambitions of millions of people around the world.
The head of vertical marketing & partnerships for Italy and Spain, will represent the market opportunity across these core markets to deliver more value across the two-sided PayPal network, through integrated strategic marketing partnerships that contribute to brand and performance metrics.

Job details to be inputted into the job requisition

Position : Senior Manager, Vertical Marketing & Partnerships

Level : L26

Location: Milan, Italy

Reports to : Carmen Derosas

About PayPal

PayPal (NASDAQ: PYPL) is committed to democratizing financial services and empowering people and businesses to join and thrive in the global economy. Our open digital payments platform gives PayPal’s 361 million active account holders the confidence to connect and transact in new and powerful ways, whether they are online, on a mobile device, in an app, or in person. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying, or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Venmo, Braintree, Honey, and Xoom, enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies, and hold balances in their PayPal accounts in 25 currencies.

Job Summary

The head of vertical marketing & partnerships for Italy and Spain, will represent the market opportunity across these core markets to deliver more value across the two-sided PayPal network, through integrated strategic marketing partnerships that contribute to brand and performance metrics.

Primary Job Responsibilities

• Develop seasonal promotional calendar to reach and connect with consumers through shopping moments. Responsible for ensuring global campaigns are locally relevant and identifying opportunities for local moments within the campaigns
• Drive sell-in process with partners and execute programs, secure agreements, customer brand assets and messaging
• Partner with sales organization to define priority partnerships and directly support and engage with defined global and local merchants
• Own the owned channel process (email, web, in app) from start to finish leveraging our CRM tool and ensuring delivery on schedule
• Lead on creative localization and executional support, including developing briefs, collecting and delivering feedback on creative, reviewing with merchant partners, legal review, translations with our translation agency and all other aspects of campaign management
• Partner with the media lead to support the media planning and execution process
• Seek out ways to streamline processes and improve efficiencies, working in partnership with our agile squads
• Partner with analytics and finance to ensure all campaigns are accurately measured and deliver on the business goals, establishing clear KPIs, an agile learning agenda and best practices
• Facilitate inclusion of top merchants in brand, performance and lifecycle programs at pace leveraging an agile approach

Experience and Skills

• Marketing degree or equivalent
• Italian native speaker and fluent English required, Spanish a plus
• Experience in developing revenue generating marketing partnerships and co-creating content with partners
• Experience creating and executing marketing campaigns with creative/media agencies
• Strong analytical skills, with experience in marketing attribution
• Fluent in content marketing strategies and platforms
• Strong presentation skills; able to communicate effectively with senior leaders and stakeholders
• Builds trust and effective relationships with teammates and peers
• Thrives in a self-starter, fast paced and changing environment
• Prior experience within tech and global corporations and e-tail/e-commerce or similar matrixed organizations a plus

The type of marketer that flourishes at PayPal

• Middle-brained marketer who can flex across the funnel while driving connectivity of marketing with the business
• Results focused and business builder who ties all work back to overall commercial impact
• Strong collaborator who partners with stakeholders for win-win
• Change agent as we are rapidly evolving as a business and need someone who can be at the helm to lead change
• Thought leader who uncovers consumer insights to create new marketing opportunities
• Nurturer of talent to bring out the best in individuals and teams
• Comfortable dealing with ambiguity to take the unknown into action
• Challenges the status quo and believes things can always be improved
• A believer in the “greater good” one who always puts others’ needs above their own
• Lives and believes in the company values

For more than 20 years, PayPal has remained at the forefront of the digital payment revolution. By leveraging technology to make financial services and commerce more convenient, affordable, and secure, our open digital payments platform gives PayPal’s 400 million active account holders the confidence to connect and transact in new and powerful ways. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying, or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom, enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies.
PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at [email protected].
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