BrightDrop - Inbound Marketing Manager

Job Description

About GM

There’s never been a more exciting time to work for General Motors.
To achieve our vision of a world with Zero Crashes, Zero Emissions and Zero Congestion, we need people to join us who are passionate about creating safer, better and more sustainable ways for people to get around. This bold vision won’t happen overnight, but just as we transformed how the world moved in the last century, we are committed to transforming how we move today and in the future.

Why Work for Us

Our culture is focused on building inclusive teams, where differences and unique perspectives are embraced so you can contribute to your fullest potential as you pursue your career. Our locations feature a variety of work environments, including open work spaces and virtual connection platforms to inspire productivity and flexible collaboration. And we are proud to support our employees volunteer interests, and make it a priority to join together in efforts that give back to our communities.

Job Description

About BrightDrop:

At BrightDrop, we are reshaping e-commerce by developing smarter, greener, and more efficient ways to deliver goods and services to your door, while delivering a brighter future for the cities where we live. We are building an ecosystem of all-electric, zero-emissions delivery solutions – from electric vehicles, to ePallets and software that leverages real-time data to drive intelligent optimizations for e-commerce. To deliver on our mission we are growing fast and building a team, based in Palo Alto, with offices in Atlanta and Detroit, that is customer-focused, agile and passionate about innovating for a more sustainable future.

From engineering to product management and operations, BrightDrop is looking for people who can combine a passion for technology and sustainability with high doses of curiosity and rigorous thinking to deliver a better future.

Backed by General Motors, BrightDrop is striving to improve the communities where we live and deliver a better future for generations to come. We hope you’ll join us. https://www.gobrightdrop.com/

About the Role:

This Inbound Marketing Manager will be responsible for leading, defining, and implementing BrightDrop’s inbound and acquisition marketing strategies. Responsibilities will include:

• Lead all paid media activities – strategy, planning, implementing, reporting, and optimizing
• Manage media agency teams and relationship
• Establish marketing automation strategies, working with CRM Manager to implement and optimize across the customer journey
• Own the acquisition funnel from first visit to qualified Lead, optimizing from start to finish
• Guide SEO and organic strategies, manage organic agency team
• Define and implement performance marketing strategies including audiences and programmatic media
• Define inbound marketing KPIs, create reporting cadence and delivery to leadership
• Work with the Brand & Content Manager on defining and creating media assets
• Keep a pulse on cutting-edge marketing technologies, recommending the most important ones to leadership for implementation
• Manage paid media and organic budgets

Additional Job Description

Minimum Qualifications:

• 5-10 years leading inbound marketing strategies
• Fluent in English
• Demonstrated experience managing large inbound marketing campaigns (particularly paid media and funnel optimization)
• Experience working for a B2B or commercial brand
• Flexibility to work with teams in different time zones
• Strong communication skills, particularly written

Preferred Background:

• Entrepreneurial experience and/or advanced degrees a plus
• Bi-lingual (particularly Spanish or French)
• Bachelors degree

Desired Behaviors:

• Curious, optimistic, proactive, and self-starting
• Attentiveness to detail and precision in delivered work and presentation
• Demonstrates initiative by reaching beyond work assigned to improve output and/or help others
• Anticipates leadership direction and delivers results
• Deals well with ambiguity, conflict management and working cross-functionally
• Articulates complex analysis in a straightforward way

Benefits Overview

The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:
• Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;
• Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;
• Company and matching contributions to 401K savings plan to help you save for retirement;
• Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values;
• Tuition assistance and student loan refinancing;
• Discount on GM vehicles for you, your family and friends.

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

Equal Employment Opportunity Statements

The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity (EEO) Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at [email protected] . In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.