Lifecycle Marketing Manager

Job Description

About Crunchbase Crunchbase helps over 70 million people around the world connect with the companies and people that matter. We are democratizing access to opportunities so that entrepreneurs, investors, job seekers, salespeople, and others can accelerate innovation for a better future. We are proud to build products that are shaping how companies and people connect, using our intelligence and data to help them communicate in a more meaningful way with one another. Crunchbase is committed to a positive, diverse, and inclusive culture by hiring for potential, focused on the inclusion of people who have different ways of thinking, different viewpoints, different backgrounds, and different skill sets. We value a transparent and open culture that positively impacts our teams and our products. Crunchbase has a remote-first approach, and is open to hiring in these locations: Atlanta, Austin, Boston, Chicago, Las Vegas, Los Angeles, Minneapolis, New York, Portland, San Francisco, and Seattle Marketing at Crunchbase The Crunchbase Marketing team is responsible for lifecycle, corporate, and growth marketing initiatives, including lead generation and monetization, crafting unique content, and driving engagement with our community users. The lifecycle marketing team is responsible for communication with our customers in email and on Crunchbase.com via in-product walkthroughs. Our goal is to drive engagement and growth for Crunchbase through innovative, impactful, and scalable marketing programs.

What You'll Do:

• Lead personalization efforts & work closely with business partners and translate the vision and strategy into a marketing technology infrastructure that can support and drive that vision.
• Harness technology for programmatic personalization at scale, utilizing APIs, machine-learning models, mobile insights, and behavioral data to improve customer relevancy and revenue impact
• Develop and work on an A/B testing roadmap (layout, format, frequency, and copy) to improve email performance.
• Experience with email automation, segmentation, HTML, and email marketing software platforms such as Iterable, Marketo, Braze, or Sailthru.
• Manage email data maintenance, briefing, review, code/build, QA and deployment processes for all email and in-product campaigns.
• Build monthly and quarterly reports that quantify the impact, identify trends, and encapsulate key initiatives, partnering with the analytics team on ad-hoc analysis and deep dives.
• Select the right combination of targeting, optimization, nudges, promotions, upgraded CRM, and member segmentation, and other tools to help users join Crunchbase, stay engaged, and choose to renew
• Communicate complex technical issues, solutions, processes, and plans effectively to both internal and external partners.
• Act as owner, administrator, and evangelize for key tools for our devices and services MarTech stack

What We're Looking For:

• Experience in email or performance marketing with an emphasis on personalization and experimentation, with the ability to learn new technologies, products, or systems quickly
• Mastery of HTML and CSS
• Extensive experience with responsive email coding and best practices
• Knowledge of email marketing standard methodologies, email deliverability, and CAN-SPAM
• Ability to thrive in a fast-paced environment while prioritizing tasks and meeting timelines with minimal oversight
• Strong written and verbal communication and problem-solving skills with an outstanding eye for detail
• Ability to navigate a matrixed organization and represent our team with integrity and self-sufficiency
• Tech or SaaS experience preferred, ideally in a multi-funnel or multi-vertical business model

What Crunchbase Offers:

• Competitive salary and equity
• Remote first policy
• Generous Reimbursement policy for learning and development activities
• Monthly fitness / mental health reimbursement
• 10 weeks of fully-paid time off for new parents
• Flexible Paid Time Off (PTO)
• Volunteering Paid Time Off
• Incredible medical, vision, and dental benefits for employees & their families
• Free One Medical Group membership for employees & their families
• 401(k) and Roth plans, and free annual financial adviser check-in
• Monthly internet stipend
• Work from home allowance to purchase furniture for your work from home space
• Annual carbon offset
• Matching charity contributions for our Townhall awards
• A team of creative, transparent entrepreneurs driven to accomplish our mission

At Crunchbase, we value team members who are passionate and enthusiastic about what we're building here. We believe there is no "perfect" candidate, and want to encourage applying even if all the requirements listed aren’t met. If you're passionate about Crunchbase and looking to learn and grow, then we look forward to reviewing your application! Crunchbase does not discriminate on the basis of race, creed, color, ethnicity, national origin, religion, sex, sexual orientation, gender expression, age, height, weight, veteran status, military obligations, or marital status. Every day our team is honored to work with entrepreneurs and innovators from every corner of the globe, and we aim to build a team that reflects the diversity of our customers. Each individual at Crunchbase brings their own perspectives, work experiences, lifestyles, and cultures with them, and we believe that a more diverse team creates more innovative products, provides a better service to its customers, and helps us all grow and learn as individuals. #LI-RJ1 #BI-Remote Apply for this job