Brand Manager

Job Description

As Brand Manager, as part of a multi-discipline Publishing team in Dubai , you’ll be the driving force in designing and implementing strategies, creative campaigns and initiatives that help further establish and position the League of Legends and Riot brands in the Middle East.. You’ll be tasked with creating engaging and memorable experiences around League products that maximise awareness, impact and participation, by focusing on things that will raise the bar for MENA players

As a Dubai Rioter, you’ll join a small team that shares our obsession with player experience, rejection of convention, and maniacal passion for gaming. Riot Games Dubai is dedicated to creating unique player experiences that show Middle East players they aren’t lost in translation.

Responsibilities:

• You will build regional specific plans, inline with the global strategy to launch our games portfolio, covering essential areas such as content creators, social media, community, events and PR, while continuing to support League of Legends growth in the country
• Partner with multiple teams and agencies to create top-notch publishing initiatives to increase player retention and engagement
• Track the performance of our publishing efforts, and help the team gain and maintain a data-informed perspective on their work
• Provide publishing guidance to other disciplines, such as competitive gaming (esports) and marketing content creation
• Ensure that marketing assets, web content, and community materials are of the highest standard and representative of a player-focused approach

Required Qualifications:

• 8+ years in the Publishing industry. Experience Publishing Video Games is a big plus
• Fluent Arabic and English both speaking and written are a requirement for this role
• You can target the most relevant strategic avenues to bring our publishing initiatives to our players
• You are comfortable working with agencies to build programs, managing the full life cycle of the relationship.
• You’re able to build marketing strategies to guide both you and the local teams
• You keep your knowledge updated with the most recent memes and follow (and know) many content creators from the MOBA, CCG or tactical FPS genres.
• You are passionate about one/more of the game genres we’ve announced a game for and try to always make some time to play a match or two of your favorite game.

Our Perks:

We offer medical, dental, and vision plans that cover you, your spouse/domestic partner, and children. Life insurance, parental leave, plus short-term and long-term disability coverage are also available. Riot will support your retirement benefits with a company match, and double down on your donations of time and money to non-profit charitable organizations. Balance between work and personal life is encouraged with open paid time off, and a play fund so you can broaden and deepen your personal relationship with games.

Let's Thrive Together:

Because together we are better

It’s our policy to provide equal employment opportunity for all applicants and members of Riot Games. We know that fresh and varied perspectives will make us better at what we do, so however you identify and whatever background you bring with you, we’re excited to hear from you. Don’t be discouraged if you feel you don’t fully meet every single one of the requirements for a particular role, there’s always room for growth at Riot. If you spot a role that will make you want to jump out of bed in the morning, we are waiting to hear from you!