Associate Product Marketing Manager, Connected Products

Job Description

About GM

There’s never been a more exciting time to work for General Motors.
To achieve our vision of a world with Zero Crashes, Zero Emissions and Zero Congestion, we need people to join us who are passionate about creating safer, better and more sustainable ways for people to get around. This bold vision won’t happen overnight, but just as we transformed how the world moved in the last century, we are committed to transforming how we move today and in the future.

Why Work for Us

Our culture is focused on building inclusive teams, where differences and unique perspectives are embraced so you can contribute to your fullest potential as you pursue your career. Our locations feature a variety of work environments, including open work spaces and virtual connection platforms to inspire productivity and flexible collaboration. And we are proud to support our employees volunteer interests, and make it a priority to join together in efforts that give back to our communities.

Job Description

This is a remote position, the selected candidate can reside and perform the work from anywhere within the United States

GM is creating compelling connected customer experiences for the vehicle, built from cutting edge technology on next generation infotainment systems, wireless connectivity, and leveraging the latest trends in mobile and voice technologies. Cars, trucks and crossovers with that technology are loaded with possibilities to make our lives easier, more convenient, and more fun. And, because we can update the vehicle’s software over-the-air, the car keeps getting better even after it’s sold.

On our team, you’ll work in a fast-paced environment that’s challenging the status quo in the automotive industry. As an Associate Product Marketing Manager (APMM) of Connected Products, you will help drive growth by contributing to the strategic direction of the business, ensuring product roadmaps deliver value to the customer. This extends from increasing value of the existing product line, to creating and vetting opportunities from new products that will directly contribute to GM’s bottom line. You will shape the big-picture product vision, pitch it, and ensure it becomes a reality. Examples of products that this team is responsible for include: mobile apps to remotely control and manage the vehicle, digital keys, voice assistants (Alexa and Google Assistant), in-vehicle apps (Spotify, Pandora, iHeart Radio, Google Maps, etc.), and many other exciting capabilities.

You will be part of the Global Connected Services (GCS) organization, reporting to the Senior Product Marketing Manager for Connected Products.

Major Duties and Responsibilities:

• Serves as the voice of the customer, brand/business, and competitor into the product development process
• Partners with market research and functional finance group to make critical business decisions
• Provides guidance on packaging strategy and penetration of features and service packages
• Leverages research to find ways to communicate the product value proposition and benefits to our customers
• Shapes the Go-to-Market strategy and leads cross-functional teams to execute product launch plan
• Implement analysis of product adoption and engagement, including identifying benchmarks and tracking key performance indicators

Minimum Qualifications:

• Bachelor’s degree in business, marketing, communications, computer science/engineering, or equivalent professional experience
• 3-5 years of experience in product marketing, product management, or strategy consulting in a related industry
• Leadership experience with the ability to influence and collaborate with a cross-functional team
• Strong analytical skills, ability to identify and solve ambiguous problems with business and technical challenges
• Customer focus with a high attention to detail, quality, and customer experience
• Independent thinker with the ability to proactively develop a point of view founded on logical analysis
• Excellent written, oral communication and presentation skills

Preferred Qualifications:

• MBA or Master’s degree
• Experience in the connected car industry, high-tech industry, or adjacent technologies
• Experience translating technical products into consumer benefits
• Strong business acumen with the ability to use data-driven insights to inform product and marketing strategy
• Personal passion for (and early adopter of) emerging technologies and committed to learning and expanding professional and technical knowledge

Additional Job Description

Compensation: The median level of salary compensation for this role is $109,283.

Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.

Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

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Benefits Overview

The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:
• Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;
• Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;
• Company and matching contributions to 401K savings plan to help you save for retirement;
• Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values;
• Tuition assistance and student loan refinancing;
• Discount on GM vehicles for you, your family and friends.

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

Equal Employment Opportunity Statements

The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity (EEO) Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at [email protected] . In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.