Marketing Manager - Hematology

Job Description

About AstraZeneca

At AstraZeneca we're dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science and ignite your entrepreneurial spirit. There's no better place to make a difference to medicine, patients and society. An inclusive culture that champions diversity and collaboration. Always committed to lifelong learning, growth and development.

AstraZeneca Oncology

We are shifting the focus from medicines to outcomes – we go beyond treatment to shape the cancer care environment and transform the patient experience. From delivering earlier stage interventions to survivorship, we transform the lives of patients living with cancer.

Be a part of improving lives. This is the time to join the team who is confident that cures for cancer are within our grasp. We are turning the tide on a disease that has remained defiantly resistant to medical advances. Play a central role in the business and it’s only going to get bigger as our evolution continues.

Our diversified portfolio brings exposure to a variety of different areas. It is matched by our global footprint, with opportunities to work with and in different markets or at a global scale.

The Role

Are you passionate about improving the lives of people diagnosed with hematologic cancers? Do you enjoy using your deep understanding of marketing to deliver creative, patient-focused initiatives and forward-thinking strategies?

Reporting to the Senior Marketing Manager–Hematology, you will work closely with a cross-functional team to support the strategic direction and growth of a branded hematology medicine across multiple indications in the Canadian market.

Your role in helping build the brand, accelerate uptake and achieve our ambition includes:

• Build, lead and execute HCP marketing activities and tactics to promote a branded hematology medicine
• Coordinate the strategic and tactical planning processes to drive success over the short-term and the long-term
• Lead and develop a cross-functional digital strategy and tactical plan embedded within the overall hematology plan
• Leverage insights and measure the impact of digital initiatives to optimize content and channel mix
• Directly manage vendors, execute logistics, develop content and communicate with all stakeholders
• Positively influence brand performance and profitability while controlling promotional expenses
• Build rapport with key external experts and partner with them to elevate AstraZeneca’s leadership position in hematology, and ultimately improve the patient experience
• Collaborate with key internal cross-functional partners on critical initiatives to build a differentiated and successful hematology brand with patients and HCPs at the center
• Responsible for collecting and reporting Adverse Events in accordance with AstraZeneca policies and procedures
• Ensure key deliverables are executed in accordance with AstraZeneca’s compliance and regulatory policies, PAAB and IMC codes

Your qualifications include:

• University degree or equivalent in science and/or business
• A minimum of 5 years in the pharmaceutical industry and you have demonstrated your impact in multiple roles such as sales, marketing, professional education, sales training, analytics and insights
• You act with urgency, constantly prioritizing work to meet business needs
• You are a critical thinker and focus your work on the highest priorities aligned to the overall strategic direction with a patient-centric approach
• You positively impact and influence others and quickly establish credibility while building strong business relationships
• You have strong communication skills: writing and presentation and you are people focused in discussions
• You have experience building digital platforms/channels
• You are committed to a developing a cohesive team environment
• Previous work in hematology-oncology is a plus
• Previous KOL relationship management experience is a plus
• French language is a plus

About AstraZeneca

Our purpose is ambitious and so is our approach. Becoming a more agile and innovative company means building a dynamic, inspiring culture where we celebrate forward thinking and act quickly. We are daring, taking smart risks and learning from both success and failure. We are curious, creative, and open to new ideas and new ways to work. Above all, we are passionate about science and driven to always put patients first. Are you ready to move forward in your career? Join us and be part of an extraordinary place to work; an environment that energizes and empowers each of us to achieve our goal.

Great People want to Work with us! Find out why:

• GTAA Top Employer Award for 7 years:https://reviews.canadastop100.com/top-employer-astrazeneca-canada
• Best Workplace Culture Award at the 2018 Canadian HR Awards:https://www.linkedin.com/pulse/thriving-best-workplace-culture-gena-restivo/
• Browse AstraZeneca's YouTube channel to find out more about us:https://www.youtube.com/user/astrazeneca

Are you interested in working at AZ, apply today!

AstraZenecais an equal opportunity employer that is committed to diversity and inclusion and providing a workplace that is free from discrimination.AstraZenecais committed to accommodating persons with disabilities. Such accommodation is available on request in respect of all aspects of the recruitment, assessment and selection process and may be requested by emailing [email protected].