Expert Consultant - Customer Insight

Job Description

Location:

Melbourne, Sydney

Geography:

Asia Pacific

Capabilities:

Strategy

Industries:

Consumer products, Retail

Who We Are

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we work closely with clients to embrace a transformational approach aimed at benefiting all stakeholders—empowering organizations to grow, build sustainable competitive advantage, and drive positive societal impact.
Our diverse, global teams bring deep industry and functional expertise and a range of perspectives that question the status quo and spark change. BCG delivers solutions through leading-edge management consulting, technology and design, and corporate and digital ventures. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, fueled by the goal of helping our clients thrive and enabling them to make the world a better place.

Practice Area Profile

BCG’s Marketing, Sales & Pricing Practice leverages deep customer insight and a powerful arsenal of data, tools & analytics to inspire revolutionary thinking in all aspects of marketing, sales and pricing. With low risk and high returns, we help digitally transform how clients go to market and generate significant value. The foundation of our success continues to be outstanding value created for even the most leading-edge of our clients: double digit revenue growth and margin expansion. We seek to be leading-edge, and continue to invest in our programs and arsenal of tools and proprietary data. Highlights include: [1] MSP Catalyst (our flagship software platform), Pricing advantagement Centers, [2] Center for Customer Insight, Google partnership and joint Digital Academy, and Customer Analytics solutions. The MSP is at the forefront of [3] DigitalBCG, driving digital go-to-market transformation, and offering our clients leading-edge solutions on [4] Personalization, [5] Digital Marketing, [6] Next Generation Sales and Customer Journeys. We are consistently rated as having the deepest commercial [consulting] capabilities of any consulting firm. And, we have broad experience across both B2B and B2C sectors, and across the globe. References Visible links 1. https://www.bcg.com/capabilities/marketing-sales/catalyst/default.aspx 2. https://www.bcg.com/capabilities/marketing-sales/center-customer-insight/default.aspx 3. https://www.bcg.com/en-us/digital-bcg/overview.aspx 4. https://www.bcg.com/en-us/capabilities/marketing-sales/personalization.aspx 5. https://www.bcg.com/en-us/capabilities/marketing-sales/digital-marketing.aspx 6. https://www.bcg.com/en-us/capabilities/marketing-sales/next-generation-sales.aspx

What You'll Do

BCG’s Center for Customer Insight (CCI) delivers innovative, best-in-class insights to drive economic impact and build sustainable business value and advantage for our clients. At the core of BCG's Center for Customer Insight is a global team of expert consultants and knowledge team members that specialize in projects requiring design, execution, interpretation, utilization, and application of consumer and customer insight research to advance our clients’ goals. As an Expert Consultant within BCG’s Center for Customer Insight (CCI), you will design, execute, analyse, and interpret customer and consumer research as we partner with clients to uncover new sources of competitive advantage and value for their business. The ideal candidate will be intellectually curious and inquisitive with a genuine passion for problem solving. A strong service orientation, excellent interpersonal skills, leadership experience, and exceptional quantitative analytical skills are critical for success in the role. The primary focus of the role will be to work on client engagements in Australia and New Zealand. Due to the structure of our CCI Practice, the role will have the opportunity to work on client engagements from Europe and North America remotely. KEY RESPONSIBILITIES • Own a module of work (end to end) which includes survey and sample design, commissioning a panel provider to execute the fieldwork, and then conducting the analysis to deliver insights and final recommendations to the client • Help to drive business impact with our clients by using a wide range of quantitative and qualitative consumer research techniques (for e.g. conjoint, maxdiff, segmentation) • Collaborate with core project team members to transform research and analysis into thoughtful insights that deliver maximum impact for your clients • Play an advisory role by guiding BCG’s project teams on how to best collaborate with external research vendors and how to best select the research techniques and methodologies to add value to the projects • Adept at building trust and rapport with clients by understanding their business, relating to their experiences, and empathising with their challenges • Play a role in the growth of Customer Insight through case execution, business development, and intellectual property creation • Create awareness of BCG expertise and capabilities externally through participating in key industry forums, publications, studies, tools, etc. • Elevate our ability to deliver client impact by creating the next generation of IP and deepening our knowledge • Engage BCG's internal community on expertise and capabilities, with a strong focus on sharing knowledge and insight • Lead Intellectual capital development of CCI that helps BCG to engage with our existing and potential clients regularly • Author training material to equip BCG Australia and New Zealand teams to Independently run the customer and consumer research

Our Expert Consulting Track (ECT)

The Expert Consulting Track (ECT) is vital to BCG’s ability to successfully meet our clients’ demand for deep expertise and advanced technical capabilities. Experts deliver next-level impact for BCG's most complex and cutting-edge client challenges. Experts focus on developing BCG's thought leadership, commercial capabilities, and intellectual property assets; and their work is essential to our delivery model. Working as part of a multidisciplinary team to bring the ‘best of BCG’ to our clients, Experts come from diverse backgrounds, with expertise often gained outside of BCG in industry, academia, or specialized consulting.

What You'll Bring (Experience & Qualifications)

• 5+ years of industry and/or consulting experience, with a focus on consumer research, product management, or quantitative analytics and insight generation (ideally in a marketing or consumer experience organisation)
• Demonstrated expertise across a wide range of research topics (e.g., pricing, branding, segmentations, customer journeys), and quantitative methodologies (e.g., conjoint analysis, segmentation techniques, decision trees)
• Ability to perform actual survey data analysis using SPSS/R/Tableau/Alteryx, produce quantitative modelling, and interpret data through a business and economic lens to create commercial recommendations is essential
• Previous experience in Consumer Insight at the brand or category level for a global, blue-chip Consumer Goods/Services company and/or previous consulting experience in this discipline at a specialised consulting firm
• Minimum of a Bachelor degree with outstanding academic performance from a top tier university
• Strong set of consulting skills with demonstrated willingness to learn

WHO YOU'LL WORK WITH: As part of our consulting cohort, CCI Experts work alongside our generalist and specialty consultants to form “one BCG team,” capable of delivering deep strategy and technical expertise. CCI Experts are energized by the “detective work” of finding the opportunity hidden inside each new business challenge. They bring knowledge on key trends and marketing topics due to their specialization across various industry sectors and markets. At BCG, we measure our success by our clients’ success, and Consumer & Customer Insight is an integral part of our work as strategy advisors. By translating and amplifying the voice of the consumer, we provide recommendations that directly lead to clients taking action to advance their goals and create meaningful, enduring impact. LOCATION Ideally Melbourne or Sydney. This role will require travel within Australia and New Zealand.

Date Posted:

29-Jun-2021

Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.
BCG is an E-Verify Employer. Click here for more information on E-Verify.

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