Manager / Senior Manager, Product Marketing, Kabbage Funding

Job Description

Global Commercial Services supports businesses around the world with commercial payments solutions and products to help them run and grow their businesses. The Kabbage & Business Financing team, within Product Marketing, focuses on commercial non-card lending and payments solutions. This is an opportunity for an individual to drive continued growth for the Kabbage Funding product, specifically. The Kabbage suite of products provide differentiated value to business card members by addressing their need for convenient and price-competitive financing. Key objectives of the group are to enhance value to our customers while driving profitable revenue growth for the company.

The team is seeking a dynamic, entrepreneurial individual to lead go-to-market strategies for customer acquisition of Kabbage Funding (Line of Credit). This is a highly visible, strategic, fast-paced and dynamic role that will enable the Senior Manager to advance professional development across a broad set of critical knowledge areas.

Responsibilities Include:

Lead the go-to-market strategy and execution for the Kabbage Funding product across direct mail and email

Explore and drive additional marketing opportunities across new channel opportunities

Develop a test & learn curriculum based on campaign performance and product roadmap feature releases

Monthly campaign strategy and end-to-end channel management including working with external agency partners to develop compelling creative and targeted messaging

Develop incentives and offers for testing

Align with multiple stakeholders across product, EDA, Risk and Kabbage teams to drive forward the marketing strategy

Manage the overall Funding marketing Pod, which includes 1-2 analysts

Creative thinker with a strong customer focus who is comfortable with ambiguity and evolving strategies in Agile environment

Proven strategic marketer who can connect the dots between backend processes with front-end customer experience

Track record of driving innovation and change

Ability to build and leverage relationships across functions and band levels

Proven analytical and problem solving skills with the ability to multi-task

Detail oriented with strong focus on driving results

Excellent verbal and written communication skills

B2B marketing experience preferred, but not required

Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, age, or any other status protected by law.