Director of Product Marketing

Job Description

Classy is looking for an elite SaaS product marketer to help drive growth. Classy is a leader in online and mobile fundraising technology for nonprofits. We're a fast growth company supporting organizations addressing the world’s most compelling causes. You’ll help define Classy’s market differentiation, position Classy products to the market, create go to market campaigns, customer communications, and materials that will propel sales growth goals year after year - getting more money to organizations improving the world. Internally, you will own messaging and pilot cross-organizational communication between sales, marketing, customer success, services and product teams.

What you’ll do:

• Establish and refine customer insights, product differentiators, and messaging for our recurring giving, direct giving, and payments product lines for the nonprofit market. And use that info to create helpful materials for the sales team and for prospective customers across the customer journey
• Plan and execute product launches specific to our recurring giving, direct giving, and payments product lines to increase leads. Develop and execute product launch campaigns, covering messaging, collateral creation, customer communications, and internal training.
• Create a content strategy, deliver and constantly refine relevant content on our website
• Create interesting and informative content to host several webinars, contribute to our blog, and speak at multiple conferences per year
• Create material for white papers, campaign elements, presentations, and webinars to generate new leads
• Conduct competitive analysis and win/loss assessments to understand opportunities in the market
• Drive our Go To Market strategy including pricing, packaging, and positioning or our current offerings and bringing new offerings to market to drive demand and additional value to our customers
• Compile and assimilate customer and industry insights, and partner with product management to create business cases and requirements for new products and features
• Contribute to better company wide understanding of nonprofit customer needs and desires

What you bring (Required):

• 12+ years experience in B2B Product Marketing
• 15+ years of SaaS experience
• Accountability: A clear track record and commitment to delighting customers and driving results, through rapid iteration and learning
• Results-oriented mindset with a track record of focusing on high impact activities & driving initiatives through to execution
• Strong facilitation and influencing skills necessary to drive and lead cross-functional initiatives, and to be effective in a highly matrixed, distributed and fast-moving environment
• Expected to be able to deal with ambiguity and rapidly changing (and growing) priorities
• Strong oral and written communication skills
• High energy & positive mindset with a "can do", solution-oriented attitude

What would be awesome to have (Preferred):

• 7-10 years experience in Enterprise Software companies
• 7-10 years working in fundraising/foundation-related leadership role or deep knowledge of market trends and competitive landscape
• Strong marketing experience, defining and driving new programs, campaigns, and initiatives toward launch.
• Experience working directly with technical teams to build and launch new marketing products.
• Experience in pricing and monetization for SaaS businesses
• Experience managing cross channel integrated marketing campaigns

Our amazing perks!

• Unlimited/flexible paid time off (PTO)
• Generous company holiday schedule
• 10 company half-days annually
• 20 hours of paid volunteer time off/impact hours
• Medical/Dental/Vision Insurance, available day one
• Generous employer contribution towards Medical/Dental/Vision
• 401(k) plan and 3% employer match (effective 5/1/2021)
• Generous parental leave benefits
• Paid sabbatical leave for every 4 years at Classy
• Access to virtual wellbeing apps like Headspace and Ginger
• Variety of employee discounts (including gym membership and bar/restaurant discounts)
• Professional development and learning stipends
• Work from home stipend while working remote due to COVID-19
• Downtown office with views of Petco Park and the ocean (and dog friendly!)
• Monthly parking pass, public transit pass or rideshare allowance when commuting to the office

About Classy

Classy is a B Corp Certified social enterprise that helps nonprofit organizations maximize their impact through a suite of world-class, online fundraising tools to accelerate social impact around the world. Based in San Diego, CA and trusted by organizations of all sizes, from the fastest-growing nonprofits like Team Rubicon and The Trevor Project, to some of the world's largest social organizations, such as The Salvation Army, Robin Hood Foundation, and Shriners Hospitals for Children, nonprofits use Classy’s platform to raise money, engage their communities, and advance their missions. Since 2011, Classy has powered tens of millions of donations from over 190 countries and raised over $2 billion for social good. Classy also hosts the Collaborative conference and the Classy Awards to spotlight the innovative work nonprofits are implementing around the globe. For more information, visit www.classy.org or follow Classy on Twitter @Classy.

Dedication to Diversity

Classy is working toward building a more diverse and inclusive environment that is representative of individuals of all backgrounds, experiences, and lifestyles, allowing all employees to feel comfortable being their true, authentic selves in a space that enables productivity and meaningful work.