Digital Marketing Consultant 2 - Consumer and Small Business Banking; Marketing, Digital Content Copywriter

Job Description

Important Note: During the application process, ensure your contact information (email and phone number) is up to date and upload your current resume when submitting your application for consideration. To participate in some selection activities you will need to respond to an invitation. The invitation can be sent by both email and text message. In order to receive text message invitations, your profile must include a mobile phone number designated as “Personal Cell” or “Cellular” in the contact information of your application.

At Wells Fargo, we are looking for talented people who will put our customers at the center of everything we do. We are seeking candidates who embrace diversity, equity and inclusion in a workplace where everyone feels valued and inspired.

Help us build a better Wells Fargo. It all begins with outstanding talent. It all begins with you.

Consumer and Small Business Banking (CSBB) provides financial services to 21 million retail bank households and three million small business customers through approximately 5,000 retail branches, 17 contact centers, and 13,000 ATMs in 36 states and the District of Columbia. We serve and help individuals and families in many aspects of their lives, helping them buy homes, open first bank and savings accounts, buy cars to get to and from work or school, and start or grow small businesses. CSBB is focused on innovating and transforming with the customer at the center, better enabling customers to engage with us how, when, and wherever they choose. As an industry leader in many consumer and small business areas – including retail deposits, debit card transaction and purchase volume, and small business lending – our primary goal is delivering for our customers.

Consumer Marketing provides marketing support for the CSBB businesses and the Marketing Centers of Excellence (COE) support for marketing needs across the enterprise.

Wells Fargo’s In-House Agency (IHA) is looking for a Digital Content Creator with a copywriter background. More specifically, we’re looking for a Copywriter with foundational experience in shaping digital communications and experiences in consumer marketing. This copywriter is known for coming up with amazing ideas – someone who can consistently wow us and our clients with creativity in concept, presentation and execution. It’s not the usual agency grind. But it is a good challenge, an opportunity to be a true difference maker and build your own career adventure. If you think you’re up for it, read on.

This copywriter will report to a Group Creative Director and sit in our Minneapolis office, joining a vibrant in-house agency that has gone through a transformation over the last few years. We’re bringing in rock-star talent and reimagining what an in-house agency can be. Raising our digital game – particularly in paid, owned and earned media -- is essential to realizing that vision.

Here’s the opportunity in a nutshell: to bring your considerable chops and join our quest for digital-creative excellence in support of an iconic American brand.

Our agency has a singular focus on helping Wells Fargo customers succeed in life financially. We’re all in on delivering great work that works – for our customers, for our brand, for our business.

Our agency culture is fun and supportive. We value fire in the belly, a sense of humor and an open, curious mind. We embrace new ways of thinking and working. We aspire to greatness. And we believe strongly in work-life balance.

As this copywriter, you must be a powerhouse thinker and writer, an inspirational creative presence, and a joy to work with as we build a truly world-class in-house agency together.

Key Responsibilities Include:

• Creating digital (paid/owned/earned) marketing from insights to implementation and developing integrated consumer marketing campaigns that encompass the entire spectrum of digital experiences
• Shaping customer experiences across all digital touchpoints – from websites and landing pages to online advertising and distributed branded content in all forms (including animated and live-action video)
• Thinking conceptually, in partnership with a Digital Art Director, during brainstorming and idea generation
• Partnering with agency account management and client partners to ensure digital and direct programs meet business objectives and align with brand and technology standards
• Collaborating closely with Art Directors, Graphic Designers, CX Designers and Project Coordinators throughout concept development, presentation, and execution
• Working closely with other senior copywriters to shape the vocabulary for communicating in channels across various lines of business
• Representing the IHA team in both internal and client presentations, effectively communicating both strategic quality and creative rationale
• Maintaining a thorough and current awareness of the competitive landscape as it pertains to communications in digital customer touchpoints
• Understanding and translating data and analytics into optimized digital experiences throughout the customer journey

Portfolios will be requested from selected candidates.

Please Note: Depending on the volume of applications received, this job posting may be removed prior to the indicated close date. If you do not apply prior to the closing of this posting, we encourage you to apply for other opportunities with Wells Fargo Bank.

• 2+ years of experience in one or a combination of the following: marketing, digital marketing, digital platform (i.e mobile or social media) demonstrated through work or military experience

• Digital marketing campaign experience
• A BS/BA degree or higher

• 2+ years of digital marketing/advertising experience
• 2+ years as a Copywriter
• A killer book showcasing digital marketing creative excellence across a broad spectrum of paid, owned and earned media touchpoints
• Well versed in creating for social media platforms, such as Instagram, Facebook, Twitter, Snapchat, Spotify, Pandora, etc.
• Expertise in the craft of copywriting that connects emotionally and rationally through digital touchpoints.
• Deep understanding of Brand and the customer, and the ability to convey that understanding through impactful, engagement-driving digital experiences (financial services experience is a plus)
• Expertise in digital creative best practices for delivering customer-focused communications that grab/earn the customer’s attention
• Understanding of best-in-class execution of digital marketing with operational compliance
• A diplomatic approach to providing and receiving feedback and critiques
• Core skills in relevant art direction software platforms
• A willingness to look beyond the day-to-day work stream and seek out opportunities
• A commitment to ongoing, productive collaboration and teamwork with agency teams, as well as with client partners
• Expertise in holistic digital engagement across all channels, platforms and devices – especially mobile devices
• Marketing agency experience and/or a combination of in-house/client-side experience

MN-Minneapolis: 600 S 4th St - Minneapolis, MN

All offers for employment with Wells Fargo are contingent upon the candidate having successfully completed a criminal background check. Wells Fargo will consider qualified candidates with criminal histories in a manner consistent with the requirements of applicable local, state and Federal law, including Section 19 of the Federal Deposit Insurance Act.
Relevant military experience is considered for veterans and transitioning service men and women.
Wells Fargo is an Affirmative Action and Equal Opportunity Employer, Minority/Female/Disabled/Veteran/Gender Identity/Sexual Orientation.

Benefits

Visit https://www.wellsfargo.com/about/careers/benefits for benefits information.