Job Description

At Lyft, our mission is to improve people’s lives with the world’s best transportation. To do this, we start with our own community by creating an open, inclusive, and diverse organization.

As a content strategist, you’re involved with messaging across all stages of the funnel. From product launches to early lifecycle to resurrecting churned users, you craft content that stays true to the Lyft brand while moving metrics.

Help shape our brand experience for drivers and passengers by crafting compelling copy for our product marketing team. Your portfolio should demonstrate solid content and creative writing chops. You’re a collaborative, critical thinker who can ship smart copy and turn raw data into riveting stories — and have fun while you’re at it.

Responsibilities:

• Write and edit emails, push notifications, SMS copy, blog posts, landing pages, print materials, social media posts, and other content
• Champion the Lyft brand voice and style throughout all channels (Facebook, Instagram, Twitter, email, YouTube, Google display network)
• Harness research to inform solutions that balance audience needs with business goals
• W rite hard-hitting copy that drives action and performance
• Partner closely with cross-functional team members to resolve feedback and identify creative solutions to business challenges
• Translate complicated concepts, government policies, and legalese into blissfully jargon-free copy
• Juggle multiple projects on fast-moving schedules
• Quickly adapt to last-minute asks and changing timelines with flexibility and good humor
• Own creative projects and tasks with guidance and support from senior leads

Experience:

• 4-6 years experience writing for an established consumer brand
• A link to your portfolio with samples of your work
• Deadline-driven with strong time management skills
• Ability to nimbly balance brand voice and style with marketing strategies
• Detailed in your execution but flexible in your approach
• Ability to follow legal guidance and balance requirements in striving for the best user experience
• Ability to address delicate issues with sensitivity and empathy
• Collaborative with a proactive mindset and excellent communication skills

Extra Credit:

• Copy editing experience
• Experience writing for an ESL audience
• Product experience: You can take complex product stories and bring them to life in clear, concise ways
• Familiarity with keyword placement and other SEO best practices
• Used Lyft as a passenger and/or driver

Benefits:

• Great medical, dental, and vision insurance options
• Mental health benefits
• In addition to 12 observed holidays, salaried team members have unlimited paid time off, hourly team members have 15 days paid time off
• 401(k) plan to help save for your future
• 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
• Pre-tax commuter benefits
• Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program

Lyft is an equal opportunity/affirmative action employer committed to an inclusive and diverse workplace. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by law. We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law.