Channel Marketing Coordinator

Job Description

Company Description

At Freud Canada a division of Robert Bosch GMBH, we know that every career matters. Which is why you should conduct yours on a grand scale. Located in Mississauga Ontario we are an integral part of a multinational engineering and electronics organization and the largest privately held employer in the world.

Freud is the industry-leading manufacturer of premium cutting tools and abrasives. Freud manufactures two brands of cutting tools: Freud Tools for the woodworker (www.freudtools.com) and Diablo Tools for the professional construction and remodeler market ( www.diablotools.com ).

Freud Canada, Inc. is headquartered in Mississauga, ON and is the home of our Canadian Distribution Center as well as most corporate functions.

Freud is the only manufacturer of woodworking tools in the world that produces its own MicroGrain Carbide with titanium, called TiCoTM, a high-density combination of titanium and cobalt. By producing their own carbide, Freud has the unique ability to formulate each tool for each specific application, thereby maximizing the cutting life and performance of the tool. Freud’s full line of high-quality woodworking tools includes saw blades, router bits, shaper cutters, and more.

Guided by the principles of founder Robert Bosch, we offer a setting where social and environmental responsibility are part of our corporate DNA. Always mindful of our impact on the future, we are committed to sustainability, paying it forward, giving back, and lifelong learning. These are but a few of the reasons why our parent company has more than 390,000 associates and a legacy of success spanning 135+ years.

This is your chance to Go big. Go bold. And use your skills to drive success on a massive scale, with Freud Canada

Job Description

As the Channel Marketing Coordinator, you are responsible for developing and implementing the brand’s local strategy, marketing initiatives and branding communication activities to effectively communicate and promote our products and solutions for our sales channels. This includes managing campaigns and executing marketing support for product launches, in-store activities, media planning, lead management and managing execution metrics.

Additional responsibilities include:

• Drive marketing and communications activities across Freud, Diablo AvantiPro and Avanti branded products.
• Collaborate with business and product area owners to develop, coordinate and manage marketing communications strategies in alignment with our go-to-market strategy.
• Manage Internal creative work and vendors in the development of sales support materials including sales collateral, advertising campaigns, messaging, etc.
• Oversee advertising plans, content and calendar for national trade and customer publications.
• Develop and maintain professional relationships with editors of industry publication. Support public relations plan with new product introductions, press activities, industry content, influencer program, etc..
• Development and implementation of specific key account programs for sell-in and sell-through for all customers within the channels
• Provide specific and directed programs for full exploitation of the industrial and retail channels through the development and implementation of focus initiatives aimed at maximising the Diablo brand position and ensuring a dominant status
• Investigate and evaluate new product opportunities and requirements, liaising with Product Brand management for the Canadian Market.
• Assess, determine and execute new product launches, establishing targets and goals for post-launch evaluation
• Assist the sales teams in key account business plan implementation, providing goal setting standards, product segment direction initiatives, and promotional activity planning
• Actively support field events and tradeshows relevant to the channel and key account calls
• Develop and sustain regular brand marketing, with specific emphasis to sales, updating programs, product information, events and performance success stories
• Assist in cross-channel communication within the Sales Channel leaders to improve awareness and support for all Freud / Diablo initiatives.
• Manage budget spending while driving revenue through the development and use if sales materials, merchandising systems, collateral materials, and product support tools like sell-in or sell-through promotions
• Perform other duties as assigned

Qualifications

· Bachelor’s degree in Marketing or other related field

· Minimum 3+ years in industrial, consumer, or equivalent marketing experience, including planning, strategic development, track record of obtaining results.

· Proficiency in Microsoft Office products, mainly Excel and Power point, proficiency in Photoshop and Illustrator is an asset

· Excellent organizational skills: able to create plans, manage multiple projects, working to deadlines and changing priorities.

· Maintains the highest level of customer service, creating solutions and experiences that drive business results and engagement with the brand.

· General business knowledge of financial information

· Demonstrated leadership and project management skills

· Bilingual in French and English is an asset

Additional Information

By choice, we are committed to a diverse workforce and are an equal opportunity employer. Robert Bosch welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in the selection process.