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Digital Marketing Operations Manager


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Job Details

Location: Posted: Mar 18, 2021

Job Description

The Role:

The Digital Marketing Operations Manager will play an integral part in scaling our Marketing organization through the management of the Marketing technology stack, digital demand generation channels, oversight of marketing data-flow management, and optimization of marketing processes. You’ll work to ensure optimal data flow for a complete data set across our Marketing platforms that will support the automation in service of Marketing programs and initiatives as well as participating in the development and execution of demand generation across Newsela’s digital channels including, chat, and advertising platforms. Reporting to the Director of Marketing and Demand Management, you will work cross-functionally to increase the efficacy of the data coming from and housed in the Marketing Technology stack for (1) increased Marketing program efficacy, (2) Marketing program personalization, and (3) data cleanliness accurate business reporting. You’ll also lead the charge in analyzing funnel performance, optimizing the performance of digital demand channels as well as developing and improving our team’s processes to optimize efficiency and cross-functional workflow.

Why You’ll Love This Role:

You’ll have the opportunity to build upon the existing Marketing Operations processes and infrastructure to continue to scale Newsela’s marketing efforts to meet the needs of our customers and prospects in a high-growth environment. You’ll be a primary contributor to the efficacy of digital marketing channels and drive the digital testing and personalization strategy. You’ll also get the opportunity to work with all aspects of the marketing team and collaborate in a variety of strategic efforts. This is an opportunity to grow your skills as a Marketing Operations technologist and process manager in a mission-driven environment. Your work will directly contribute to growing Newsela’s impact on the K-12 market, and helping make learning more accessible and engaging for all students.

Why We’ll Love You:

With 7+ years of experience in Marketing Operations and Marketing technology, you’re a Marketing Operations professional with a high degree of technical acumen, data focus, love for the details, and a passion for helping get things done as a team. You have demonstrated a deep technical knowledge of data, data management, and insights, and can translate and transform that data into actionable insights. You can skillfully identify and manage areas of operational improvement based on the needs and strategies of Corporate Marketing, Field Marketing, Demand Generation, Community Engagement, Product Marketing, and Marketing Data teams. You love puzzles and problem solving and are driven to find solutions, being creative where necessary to help the entire team make the largest impact on both the business and the lives of Newsela’s customers. You’re able to balance the priorities of 20+ Marketers and prioritize projects for maximum impact and support for the team. In addition to your marketing process expertise, you have 5+ years of experience with Salesforce and Marketo. While not required, experience with, Contentful, Optimizely, Workato, Snowflake, and/or GitHub is a plus.

About Newsela:

One of the fastest growing tech companies in K-12 education, Newsela was founded on the principle that while every child may have unique learning preferences, they all deserve a rich learning experience that ignites a love of learning. We built our platform based on learning science research to deliver the most engaging, authentic content to modernize how teaching happens in the classroom. Along with interactive assessments and tools, we provide teachers with digital content at five reading levels -- from +100 of the best sources -- that is relevant to the diverse backgrounds and interests of their students. Since we started in 2013, we’ve established a presence in 90% of U.S. K-12 schools and over 2.5M teachers and 37M students have registered with Newsela.

About Newsela

Free leveled news, primary sources, and more, with standards-aligned formative assessments.

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